Assistant Manager - Performance Marketing

Marks & Spencer; Gurgaon; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Marks & Spencer in Gurgaon, Haryana, invites an Assistant Manager - Performance Marketing to own and optimise campaigns across Google Ads, DV360, Facebook, and Amazon Ads. You will analyse daily campaigns, report KPIs, and present data-driven recommendations to marketing and analytics teams.

You will work with Site Operations for SEO, experiment across platforms, and manage third-party partners to maximise ROAS while controlling spend.

Qualifications

• MBA/PGDM preferably in Marketing, Media, Digital Management.

Responsibilities

• Responsible for analysing daily marketing campaigns and reporting KPIs.

Skills

Campaign analytics

ROAS optimization

Data storytelling

Excel

Stakeholder management

Education

MBA/PGDM in Marketing

Tools

Google Analytics

DV360

Search Ads 360

Facebook Ads

Amazon Ads

Adobe Analytics

Job description

Assistant Manager - Performance Marketing DLF Cybercity, Infinity Tower - C, Gurgaon, Haryana, India 3 - 6 Years Full Time

Job Description

Key accountabilities, responsibilities,and measures

• Responsiblefor Analysing daily marketing campaigns and reporting KPIs
• Data& insights representation to stakeholders within & outside the team
• Creatingdata based recommendations for campaign managers to optimize campaigns
• Criticaland in-depth analysis of third party analytics and campaign management toolsGoogle Analytics, Search Ad 360 etc to measure and analyze the campaignimpact and provide actionable insights
• Responsiblefor executing and managing Performance Marketing with identified thirdparties/agencies to ensure the best ROAS and sustainable spends
• Overviewof Google Search Ads, FB Ads, DV360 Ads campaigns
• Managingwebsite SEO with Site Operations for tech implementations, Meta details, H1tags and On-page content
• Experimentationis key at M&S and should have an eye for new things to be done acrossmarketing platforms.
• Shouldhave good understanding of ad copy, creative, landing pages.

Key relationships and stakeholders

• E-commerceCategory Management, Site Operations and Product teams
• Marketing,Brand and Customer Retention teams
• Analytics,Technology and Finance teams
• Creative,media and performance marketing agencies
• Advertisingplatforms, affiliates and other external partners
• Hands-onexperience on Google Analytics/Adobe Analytics.
• Understandingof Amazon Ads, Google Ads, FB and/or DV360 is essential
• Stronganalytical skills to interpret complex data including key performanceindicators like ROAS , CTR andConversion
• SolutionOriented
• Strongcommunication & follow through approach
• Strongworking knowledge in Ms Excel

Qualificationsand Experience

Qualification:

• MBA/PGDM preferably in Marketing, Media, Digital Management.

Experience:

• Minimum03 Years of experience in Performance Marketing / Media
• Exposureto E-Commerce D2C channels
• Experiencein managing 3 rd party stakeholders & agencies is preferred

Location DLF Cybercity, Infinity Tower - C, Gurgaon, Haryana, India