SEO Manager

Mystify Entertainment Network Inc.; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Mystify Entertainment Network Inc. seeks an experienced SEO Manager to lead our organic search strategy across a portfolio of high-traffic digital media brands. You will balance search visibility, traffic growth, content quality, Google Discover performance, and technical SEO.

You will work closely with editors, writers, social teams, and senior leadership to identify growth opportunities and turn them into measurable results.

Qualifications

• 4+ years of hands-on SEO experience.
• Strong understanding of Google Search, Discover, News, and modern editorial SEO.
• Proven track record of growing organic traffic and search visibility.
• Strong knowledge of on-page, off-page, technical, and content SEO.
• Experience with Google Search Console and GA4.
• Strong keyword research and competitor-analysis skills.
• Understanding of SEO metrics including impressions, CTR, rankings, and indexing.
• Experience with tools such as Ahrefs, Semrush, Screaming Frog, Moz.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and rankings.
• Lead keyword research, search-intent analysis, topic planning, content optimization, and competitive analysis.
• Optimize editorial content for Google Search, Discover, News, and other search surfaces.
• Identify opportunities for evergreen, trending, breaking-news, and high-volume content.
• Conduct technical SEO audits and coordinate fixes for crawlability, indexation, site speed, and structured data.
• Develop and maintain internal linking and content-clustering strategies.
• Monitor Google Search Console, GA4, and other SEO tools to identify trends and opportunities.
• Track rankings, organic traffic, CTR, impressions, and Discover performance.
• Analyze competitors and content gaps to improve search visibility.
• Work with editors to establish SEO best practices and optimize content pre/post publication.
• Create SEO guidelines, workflows, checklists, and training for writers/editors.
• Monitor Google algorithm updates and adjust strategy as needed.
• Prepare SEO performance reports and communicate actionable insights to management.
• Test and implement new SEO strategies to improve traffic, engagement, and performance.
• Collaborate with editorial, product, development, social, and leadership on audience growth.

Skills

SEO Strategy

Keyword Research

Technical SEO

Content Optimization

Editorial SEO

Internal Linking

Analytics & Reporting

Team Collaboration

Tools

Ahrefs

Semrush

Screaming Frog

Moz

Google Search Console

GA4

Job description

We are looking for an experienced, data-driven SEO Manager to lead and execute our organic search strategy across a portfolio of high-traffic digital media and publishing brands.

The ideal candidate understands how SEO works in a fast-paced editorial environment and can balance search visibility, traffic growth, content quality, Google Discover performance, and technical SEO. You will work closely with editors, writers, social teams, and senior leadership to identify growth opportunities and turn them into measurable results.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, rankings, visibility, and audience growth.
• Lead keyword research, search-intent analysis, topic planning, content optimization, and competitive analysis.
• Optimize editorial content for Google Search, Google Discover, News, and other relevant search surfaces.
• Identify opportunities for evergreen, trending, breaking-news, and high-volume search content.
• Conduct regular technical SEO audits and work with relevant teams to resolve issues affecting crawlability, indexation, site speed, Core Web Vitals, structured data, internal linking, and site architecture.
• Develop and maintain effective internal linking and content-clustering strategies.
• Monitor Google Search Console, Google Analytics/GA4 and other SEO tools to identify trends, issues, and opportunities.
• Track keyword rankings, organic traffic, CTR, impressions, indexing, Discover performance, and other key SEO KPIs.
• Analyze competitors and identify content gaps and opportunities for improved search visibility.
• Work with editorial teams to establish SEO best practices and ensure content is optimized before and after publication.
• Create SEO guidelines, workflows, checklists, and training materials for writers and editors.
• Monitor major Google algorithm updates and recommend appropriate changes to strategy.
• Prepare regular SEO performance reports and communicate actionable insights to management.
• Test and implement new SEO strategies to improve traffic, rankings, engagement, and overall organic performance.
• Collaborate with editorial, product, development, social media, and leadership teams on broader audience-growth initiatives.

Requirements

• 4+ years of hands-on SEO experience, preferably within digital media, publishing, news, entertainment, sports, lifestyle, or other high-volume content environments.
• Strong understanding of Google Search, Google Discover, Google News, and modern editorial SEO.
• Proven track record of growing organic traffic and search visibility.
• Strong knowledge of on-page, off-page, technical, and content SEO.
• Experience with Google Search Console and GA4.
• Strong keyword research and competitor-analysis skills.
• Understanding of SEO metrics including impressions, CTR, rankings, organic sessions, indexing, crawlability, and conversions.
• Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, Moz, or equivalent platforms.
• Strong understanding of internal linking, canonicalization, redirects, XML sitemaps, robots.txt, schema/structured data, and Core Web Vitals.
• Excellent analytical and problem-solving skills.
• Ability to work independently in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills.
• Experience working with writers, editors, and content teams.