Seo Executive

Upadpro Software & Services; Sector 10; On-site; INR 300,000 - 540,000; Full time

Job summary

Upadpro Software & Services is seeking a results-driven Link Building Specialist to drive our off-page SEO. You will design and execute link-building strategies, identify high-quality opportunities, and coordinate with the content team to publish linkable assets.

The role involves outreach to webmasters, monitoring backlink performance with SEO tools, maintaining relationships, and ensuring compliance with search engine guidelines.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 1–2 years of experience in link-building or SEO.
• Solid understanding of SEO concepts and ranking factors.
• Experience with outreach campaigns and link metrics.

Responsibilities

• Implement and execute link-building strategies aligned with SEO goals.
• Identify high-quality link opportunities through competitor backlink analysis and research.
• Conduct targeted outreach to webmasters, bloggers, influencers, and publications.
• Collaborate with content team to create linkable content (guest posts, infographics, case studies).
• Monitor backlink performance using SEO tools and report results.
• Maintain relationships with partners, bloggers, and influencers for ongoing links.
• Stay updated on SEO trends and algorithm updates to ensure compliance.
• Conduct regular backlink audits of competitors to spot opportunities.

Skills

Link building

Outreach

Analytical skills

Project management

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Moz

Majestic

Google Search Console

Google Analytics

Job description

Key Responsibilities:

• Link Building Strategy Execution: Implement and execute link-building strategies that align with the broader SEO goals. Focus on acquiring quality backlinks from reputable websites across different industries.
• Knowledge: Strong understanding of link-building techniques, and search engine algorithms (Google, Bing, etc.). Familiarity with the importance of anchor text, link diversity, and relevance in back linking. Highly organized and able to manage multiple tasks simultaneously. Self-motivated, goal-oriented, and able to work independently. Strong problem-solving skills and attention to detail
• Outreach Campaigns: Conduct targeted outreach to webmasters, bloggers, influencers, and industry publications to secure backlinks. Develop personalized and compelling email outreach templates to increase the success rate.
• Identify Link Opportunities: Research and identify high-quality link-building opportunities through competitor backlink analysis, industry research, and strategic outreach.
• Content Collaboration: Work closely with the content team to create linkable content (e.g., guest posts, infographics, case studies, resource pages) that encourages external websites to link back to your content.
• Monitor Link Performance: Regularly track and report on the performance of backlinks, ensuring they are live and providing value. Use SEO tools like Ahrefs, SEMrush, or Google Search Console to monitor the effectiveness of link-building efforts.
• Maintain Relationships: Build and nurture long-term relationships with partners, bloggers, webmasters, and influencers to secure ongoing link opportunities.
• SEO Compliance: Stay updated on the latest SEO trends, Googles algorithm updates, and best practices to ensure all link-building strategies are compliant with search engine guidelines.
• Competitive Analysis: Conduct regular backlink audits of competitor websites to identify new opportunities and adjust strategies accordingly.

Skills & Experience:

• Education: Bachelor's degree (Any Graduate or Post Graduate)
• Proven Experience: Minimum of 1-2 years of experience in link building or SEO. Experience with outreach campaigns, acquiring backlinks, and understanding link-building metrics is highly valued.
• SEO Knowledge: Understanding of AEO, GEO, off-page SEO, link-building best practices, and search engine algorithms (especially Google’s ranking factors).
• Tool Proficiency: Experience with Ai SEO and backlink analysis tools such as SEMrush, Ahrefs, Moz, Majestic, or Google Search Console. Familiarity with website analytics tools like Google Analytics is a plus.