Assistant Manager, Data Operations

Affle; Gurugram District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Affle is seeking an Assistant Manager – Data Operations to manage publisher partnerships and drive mobile performance campaigns in India. You will onboard new publishers, optimize campaigns, ensure traffic quality, and collaborate with cross-functional teams to deliver strong outcomes for clients.

The role focuses on campaign performance, data analysis, and maintaining compliance with fraud prevention standards.

Qualifications

• 2–4 years of experience in Mobile Performance Marketing or related field.
• Strong understanding of CPI, CPA, and other pricing models.
• Hands-on experience with mobile attribution platforms.
• Excellent communication and stakeholder management skills.

Responsibilities

• Identify, engage, and onboard publishers and direct media partners across India.
• Manage a portfolio of mobile performance campaigns with various pricing models.
• Monitor campaign performance, optimize traffic quality, and ROI.
• Ensure traffic quality and fraud prevention compliance.
• Collaborate with cross-functional teams to deliver client outcomes.

Skills

Performance Marketing

Publisher Management

Campaign Optimization

Data Analysis

Stakeholder Management

Mobile Attribution Platforms

Tools

AppsFlyer

Adjust

Branch

Kochava

Job description

Experience: 2-4 Years

Office Location:Gurgaon

Position Description:As an Assistant Manager – Data Operations, you will be responsible for managing publisher partnerships and driving the successful execution of mobile performance campaigns. The role involves identifying and onboarding new publishers, optimizing campaign performance, ensuring traffic quality, and working closely with cross-functional teams to deliver strong business outcomes for our clients.

What You'll Do

Publisher Development & Partnerships

Identify, engage, negotiate, and onboard premium publishers, app developers, and direct media partners across India to support high-volume CPI and CPA campaigns.

Build and nurture long-term relationships with publisher partners to drive consistent scale and performance.

Campaign & Account Management

Manage a portfolio of Mobile User Acquisition campaigns across multiple pricing models, including CPI, CPT, CPFT, and CPR.

Ensure seamless campaign execution by working closely with internal and external stakeholders.

Campaign Performance & Optimization

Monitor campaign performance against client KPIs and optimize traffic quality, conversion rates, and ROI.

Analyze campaign data, manage budgets and P'L, and provide regular performance insights to maximize campaign effectiveness.

Publisher Management & Quality Control

Act as the primary point of contact for publisher partners, ensuring timely communication, issue resolution, and regular business reviews.

Monitor traffic quality, identify performance gaps, and implement corrective actions to improve campaign outcomes.

Ensure traffic quality by adhering to fraud prevention and compliance standards.

Stay updated on industry trends, attribution platforms, privacy regulations, and the evolving mobile advertising ecosystem to identify new growth opportunities.

What We're Looking For

2–4 years of experience in Mobile Performance Marketing, Media Buying, Publisher Management, or Performance Marketing.

Strong understanding of performance marketing models including CPI, CPT, CPFT, and CPR.

Hands-on experience with mobile attribution platforms such as AppsFlyer, Adjust, Branch, Kochava, or similar tracking tools.

Strong analytical skills with the ability to interpret campaign performance, optimize traffic quality, and derive actionable insights.

Good understanding of publisher compliance, fraud prevention, traffic validation, and campaign quality standards.

Excellent communication and stakeholder management skills with the ability to manage multiple publisher relationships.

Prior experience within the AdTech, Mobile Advertising, or Programmatic ecosystem will be an added advantage.

Exposure to the domestic mobile advertising market will be preferred.

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

For more details, please visit: www.affle.com

About Ultra

Ultra: Ultra Platform offers a unified access to seamlessly integrate multiple inventory sources, including walled gardens, so that you can extract maximum value from your leads, enhance conversion rates, and accelerate your business goals across mobile and mobile web.