Marketing Executive / Sr. Executive

Drlogy; Rajkot; On-site; INR 300,000 - 600,000; Full time

Job summary

Drlogy is seeking a Marketing Executive/Sr. Executive in Rajkot, India, to play a key role in planning and executing marketing campaigns. The ideal candidate will have strong communication skills and creativity, focusing on enhancing brand visibility through research and innovative strategies. Responsibilities include managing digital marketing activities, conducting market research, and supporting product launches. This role is vital for driving brand growth and aligning marketing strategies with business objectives.

Qualifications

• Proven experience in planning and executing marketing campaigns.
• Ability to conduct market research and analyze data.
• Familiarity with digital marketing methodologies.

Responsibilities

• Plan and execute marketing strategies to promote products and services.
• Conduct market research to understand customer needs and trends.
• Manage digital marketing activities including social media campaigns.

Skills

Strong communication skills

Creativity

Analytical skills

Understanding of pharmaceutical marketing

Job description

The Marketing Executive / Sr. Executive will play a key in planning and executing marketing campaigns, conducting market research, and enhancing brand visibility. This requires strong communication skills, creativity, and a good understanding of pharmaceutical marketing practices.

Roles and Responsibilities:

• Plan and execute marketing strategies to promote products and services.
• Support brand building initiatives through innovative campaigns and activities.
• Conduct market research to understand customer needs, trends, and competitor activities.
• Analyze market data and provide actionable insights to improve performance.
• Coordinate with sales teams to align marketing strategies with business objectives.
• Assist in new product launches and develop go-to-market strategies.
• Develop promotional materials such as brochures, presentations, and visual aids.
• Organize and participate in promotional events, conferences, and exhibitions.
• Manage digital marketing activities including social media and email campaigns.
• Track and evaluate marketing campaign performance and ROI.
• Maintain relationships with vendors, agencies, and external partners.
• Support sales teams with marketing inputs and product communication tools.
• Ensure consistency in brand messaging and positioning.
• Monitor competitor strategies andentify growth opportunities.
• Handle customer engagement and feedback to improve brand perception.
• Prepare reports and presentations for management review.
• Manage marketing budgets and ensure cost-effective utilization.
• Ensure compliance with regulatory and ethical marketing guidelines.
• Stay updated with industry trends and new developments.
• Demonstrate strong communication, creativity, and analytical skills.
• Handle multiple projects and meet deadlines efficiently.
• Collaborate with cross-functional teams for campaign execution.
• Contribute to increasing brand visibility and market share.
• Support overall business growth through effective marketing initiatives.