Marketing Executive

Drlogy; Kannur; Hybrid; INR 400,000 - 600,000; Full time

Job summary

Drlogy, a global pharmaceutical company in Kannur, is seeking a results-driven Marketing Executive to support brand promotion and campaign execution. This role involves conducting market research, coordinating digital marketing activities, and analyzing performance metrics to enhance brand visibility and customer engagement.

The ideal candidate will have strong skills in market research and digital marketing, with a focus on lead generation and promotional activities, contributing to Drlogy's mission to deliver affordable healthcare solutions in over 100 markets.

Qualifications

• Skilled in conducting market research to identify customer needs.
• Experience in executing successful marketing campaigns.
• Adept in digital marketing and content coordination.

Responsibilities

• Execute marketing campaigns to promote products and services effectively.
• Conduct market research to identify customer needs and industry trends.
• Support lead generation initiatives through targeted marketing efforts.
• Coordinate digital marketing activities including social media and online promotions.
• Monitor campaign performance and analyze key marketing metrics.

Skills

Market research

Digital marketing

Content coordination

Promotional activities

Analyzing market trends

Collaborating with teams

Job description

Results-driven Marketing Executive responsible for supporting brand promotion, campaign execution, lead generation, and customer engagement initiatives to drive business growth. Skilled in market research, digital marketing, content coordination, and promotional activities. Adept at analyzing market trends, supporting sales efforts, and collaborating with cross‑functional teams to enhance brand visibility, improve customer acquisition, and achieve organizational marketing objectives.

Responsibilities

• Execute marketing campaigns to promote products and services effectively.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Support lead generation and customer acquisition initiatives through targeted marketing efforts.
• Coordinate digital marketing activities including social media, email, and online promotions.
• Assist in developing marketing materials, brochures, presentations, and promotional content.
• Collaborate with sales teams to align marketing activities with business goals.
• Monitor campaign performance and analyze key marketing metrics for improvement.
• Support brand visibility and positioning initiatives across various channels.
• Organize events, exhibitions, product launches, and promotional programs.
• Maintain relationships with vendors, agencies, and external marketing partners.
• Gather customer feedback and market insights to support strategy development.
• Ensure consistency in brand messaging and communication standards.
• Prepare marketing reports, campaign updates, and performance summaries for management.
• Assist in budget tracking and cost-effective execution of marketing initiatives.
• Stay updated with emerging marketing trends, digital tools, and industry best practices.

We are a global pharmaceutical company committed to delivering high-quality, affordable healthcare solutions. With a presence in 100+ markets, we operate across the following product categories:

• Generics
• Specialty medicines
• Advanced healthcare solutions