Walk-in | Assistant Manager

Alankit; New Delhi; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Alankit in Delhi invites an Assistant Manager of Digital Marketing to own end-to-end paid media campaigns across Google, Meta, LinkedIn, and other platforms to drive growth.

The role demands strong analytical skills, budget management, A/B testing, and data‑driven optimization, with collaboration across content, design, and marketing teams.

You will monitor performance, generate dashboards, stay updated on trends, and ensure scalable execution to maximise ROI.

Qualifications

• Bachelors degree in Marketing, Digital Marketing, Mass Communication, or related field.
• 4 - 6 years of experience in Paid Media/Performance Marketing, preferably in a digital marketing agency, FinTech, BFSI, or similar industry.
• Hands-on knowledge of Google Analytics, Google Tag Manager (GTM), conversion tracking, and campaign attribution.
• Strong analytical and data-driven approach with the ability to interpret performance metrics and optimize campaigns.
• Excellent communication, organizational, and project management skills.
• Self-motivated, detail-oriented, and capable of managing multiple projects and meeting deadlines.

Responsibilities

• Develop, launch, and manage paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage advertising budgets, targeting, bidding, creatives, and placements to achieve business goals and maximize ROI.
• Conduct target audience, keyword, competitor, and industry research to identify growth opportunities and improve campaign effectiveness.
• Develop and execute performance marketing strategies focused on lead generation, customer acquisition, conversions, and brand visibility.
• Collaborate with content, design, and marketing teams to create engaging and high-performing ad creatives and campaign assets.
• Monitor campaign performance and key metrics, prepare performance reports/dashboards, and provide data-driven recommendations for improvement.
• Conduct A/B testing of creatives, audiences, and landing pages to optimize conversions and campaign performance.
• Stay updated on digital advertising trends, platform updates, and industry best practices to maintain competitive campaigns.

Skills

Analytical thinking

Budget management

Campaign optimization

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Conversion tracking

Campaign attribution

Job description

Assistant Manager - Digital Marketing

• Develop, launch, and manage paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage advertising budgets, targeting, bidding, creatives, and placements to achieve business goals and maximize ROI.
• Conduct target audience, keyword, competitor, and industry research to identify growth opportunities and improve campaign effectiveness.
• Develop and execute performance marketing strategies focused on lead generation, customer acquisition, conversions, and brand visibility.
• Collaborate with content, design, and marketing teams to create engaging and high-performing ad creatives and campaign assets.
• Monitor campaign performance and key metrics, prepare performance reports/dashboards, and provide data-driven recommendations for improvement.
• Conduct A/B testing of creatives, audiences, and landing pages to optimize conversions and campaign performance.
• Stay updated on digital advertising trends, platform updates, and industry best practices to maintain competitive campaigns.

Key Skills & Requirements

• Bachelors degree in Marketing, Digital Marketing, Mass Communication, or a related field.
• 4 - 6 years of experience in Paid Media/Performance Marketing, preferably in a digital marketing agency, FinTech, BFSI, or similar industry.
• Hands-on knowledge of Google Analytics, Google Tag Manager (GTM), conversion tracking, and campaign attribution.
• Strong analytical and data-driven approach with the ability to interpret performance metrics and optimize campaigns.
• Excellent communication, organizational, and project management skills.
• Self-motivated, detail-oriented, and capable of managing multiple projects and meeting deadlines.