Senior Executive-Social Media Marketing

Stellarinfo; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Health & Wellness

Work-Life Balance

Recognition & Awards

Collaborative Culture

Learning & Development

Professional Growth

Job summary

Stellarinfo is seeking an experienced Assistant Manager - Brand Marketing & Events to drive social media marketing, PR activities, influencer campaigns, and digital outreach. The role focuses on boosting brand visibility through strategic partnerships and compelling content.

The ideal candidate will have 3–5 years in social media/marketing, strong copywriting, and experience coordinating with international partners. This position offers growth opportunities within a dynamic tech environment.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field.
• 3–5 years of hands-on experience in social media/marketing roles.
• Experience with Meta Business Suite and One Zoho is a plus.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Plan and execute integrated marketing campaigns across social, PR, and influencer channels.
• Publish content across LinkedIn, Instagram, X, Facebook, YouTube, TikTok.
• Monitor engagement metrics and report weekly and monthly.
• Coordinate with design, product, and sales teams for consistent messaging.

Skills

Copywriting

Content Creation

Social Media Strategy

Communication

Project Management

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Tools

One Zoho

Meta Business Suite

Job description

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Key Responsibilities

KRA1: Social Media Management

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
• Monitor engagement metrics - reach, impressions, follower growth, engagement rate - and report weekly/monthly
• Identify content trends and platform-specific opportunities to grow organic presence
• Manage community engagement: respond to comments, DMs, and mentions in brand voice
• Coordinate with design team to brief and deliver on-brand visuals

KRA2: Public Relations

• Draft and distribute press releases, media advisories, and company announcements
• Track media coverage and compile monthly coverage reports
• Coordinate with PR agencies where applicable
• Support crisis communication and brand reputation management

KRA3: Influencer Marketing

• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
• Conceptualize and manage influencer campaigns - briefing, content review, approvals, and performance tracking
• Maintain an updated influencer database with performance benchmarks
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

KRA4: Campaign Coordination & Reporting

• Align all channel activities to integrated campaign calendars and product launch timelines
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
• Coordinate with internal teams - product, design, sales - to ensure messaging consistency

Desired Experience

• 3-5 years of hands-on experience in a Social Media/Marketing role covering core channels
• Experience with tools such as One Zoho and Meta Business Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Prior experience in a Tech, IT, or SaaS product environment is a plus

Key Skills

• Strong communication (both written and verbal) and interpersonal skills, with the ability to engage with partners/ vendors effectively.
• Results-oriented mindset with a demonstrated ability to meet and exceed KPs.

Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Core Competencies

• Content Creation & Copywriting
• Community Management
• Social Media Advertising (Meta, LinkedIn, TikTok, X)
• Brand Awareness & Positioning
• Audience Engagement
• Campaign Management
• Social Media Analytics & Reporting
• Influencer Marketing
• Trend Analysis & Social Listening

Shift Timings

09:00 AM - 06:00 PM IST (Standard shift)

Job Description

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Key Responsibilities

KRA1: Social Media Management

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
• Monitor engagement metrics - reach, impressions, follower growth, engagement rate - and report weekly/monthly
• Identify content trends and platform-specific opportunities to grow organic presence
• Manage community engagement: respond to comments, DMs, and mentions in brand voice
• Coordinate with design team to brief and deliver on-brand visuals

KRA2: Public Relations

• Draft and distribute press releases, media advisories, and company announcements
• Track media coverage and compile monthly coverage reports
• Coordinate with PR agencies where applicable
• Support crisis communication and brand reputation management

KRA3: Influencer Marketing

• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
• Conceptualize and manage influencer campaigns - briefing, content review, approvals, and performance tracking
• Maintain an updated influencer database with performance benchmarks
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

KRA4: Campaign Coordination & Reporting

• Align all channel activities to integrated campaign calendars and product launch timelines
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
• Coordinate with internal teams - product, design, sales - to ensure messaging consistency

Desired Experience

• 3-5 years of hands-on experience in a Social Media/Marketing role covering core channels
• Experience with tools such as One Zoho and Meta Business Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Prior experience in a Tech, IT, or SaaS product environment is a plus

Key Skills

• Strong communication (both written and verbal) and interpersonal skills, with the ability to engage with partners/ vendors effectively.
• Results-oriented mindset with a demonstrated ability to meet and exceed KPs.

Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Core Competencies

• Social Media Strategy
• Content Creation & Copywriting
• Community Management
• Social Media Advertising (Meta, LinkedIn, TikTok, X)
• Brand Awareness & Positioning
• Audience Engagement
• Campaign Management
• Social Media Analytics & Reporting
• Influencer Marketing
• Trend Analysis & Social Listening

Shift Timings

09:00 AM - 06:00 PM IST (Standard shift)

Perks

• Health & Wellness
• Work-Life Balance
• Recognition & Awards
• Collaborative Culture
• Learning & Development
• Professional Growth

Looking for an experienced Assistant Manager - Brand Marketing & Events with years of experience in managing international events, PR activities, influencer marketing, and digital outreach campaigns. The candidate will be responsible for enhancing brand visibility through social media marketing, marketing collaterals, media coordination, and strategic partnerships.