Assistant Marketing Manager/ Marketing Executive

AltFort Capital; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

AltFort Capital is seeking an Assistant Marketing Manager in Mumbai (Bandra Kurla Complex) to lead marketing strategy, brand-building, and digital campaigns. The role emphasizes market research, product launches, and consumer engagement in a fast-paced environment.

Ideal candidates have 3+ years in Marketing/Brand Management, exposure to FMCG/D2C/E-commerce, and an MBA/PGDM in Marketing. Strong communication and a proactive mindset are essential for success.

Qualifications

• 3+ years of experience in Marketing or Brand Management.
• MBA/PGDM in Marketing preferred.
• Experience in brand building, online campaigns, market research, and product launches.
• Strong communication and organizational skills.
• Proactive, self-driven, and entrepreneurial mindset.
• Proficiency in MS Office.

Responsibilities

• Develop and execute marketing and brand-building strategies.
• Conduct market research and competitor analysis.
• Support product development and new product launches.
• Plan and execute online marketing campaigns.
• Manage customer engagement and brand communication.
• Coordinate with agencies, vendors, and internal teams.
• Support e-commerce, social media, and digital marketing initiatives.
• Track online campaign performance and prepare marketing reports.

Skills

Marketing strategy

Brand management

Market research

Online campaigns

Customer engagement

Product launches

MS Office

Communication

Organization

Education

MBA/PGDM in Marketing

Tools

MS Office

Job description

Assistant Marketing Manager

Location: Bandra Kurla Complex (BKC), Mumbai ( Candidates from and within Maharashtra only preferred.)

Employment Type: Full-Time, Permanent

Experience: 2+ Years

About the role;

We are looking for a proactive Assistant Marketing Manager to support brand growth through marketing strategy, brand building, consumer engagement, market research, product launches, and online marketing initiatives.

Key Responsibilities :

• Develop and execute marketing and brand-building strategies.
• Conduct market research and competitor analysis.
• Support product development and new product launches.
• Plan and execute online marketing campaigns.
• Manage customer engagement and brand communication.
• Coordinate with agencies, vendors, and internal teams.
• Support e-commerce, social media, and digital marketing initiatives.
• Track online campaign performance and prepare marketing reports.

Candidate Requirements :

• 3+ years of experience in Marketing or Brand Management.
• FMCG, Consumer Products, D2C, or E-commerce experience preferred.
• MBA/PGDM in Marketing preferred.
• Experience in brand building, online campaigns, market research, and product launches.
• Strong communication and organizational skills.
• Proactive, self-driven, and entrepreneurial mindset.
• Proficiency in MS Office.

Key Skills :

Marketing Strategy | Brand Management | Market Research | Product Marketing | Online Campaigns | Customer Engagement | Product Launches