Assistant Brand Manager

Setu; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A fintech company in Bengaluru is seeking an Assistant Brand Manager to shape and grow their brand. This mid-senior level role involves managing social media presence, crafting brand campaigns, and collaborating with various teams to create impactful content. The ideal candidate has 2-4 years of relevant experience with strong storytelling and analytical skills, and a desire to make a significant impact in a fast-paced environment.

Qualifications

• 2-4 years in brand/marketing/communications roles, preferably in tech/fintech.
• Strong storytelling instincts and creative flair.
• Collaborative, comfortable with ambiguity, and ownership-driven.

Responsibilities

• Own and grow Setu's social media presence.
• Craft and execute brand campaigns.
• Partner with Product Marketing for new launches.
• Work with content teams on blogs and webinars.
• Create multi-format content.
• Track and measure campaign metrics.

Skills

Storytelling instincts

Analytical mindset

Collaborative

Creative flair

Job description

Assistant Brand Manager

About Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it.

What You’ll Do

• Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks.
• Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.
• Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.
• Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.
• Content creation: collaborating with writers, designers, video producers. Multi-format work.
• Track & measure campaign / brand metrics. Learn fast, iterate, improve.

What We Want From You

• 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).
• Strong storytelling instincts + creative flair.
• Collaborative: you’ll work across product, marketing, content, creative teams.
• Analytical mindset: metrics, feedback loops, continuous improvement.
• Comfortable with ambiguity & ownership. You’ll define many processes.

Why Join Setu Now

• You’ll help build Setu’s brand from scratch. Big impact, visible outcomes.
• Work with people who value curiosity, hustle, humility & learning.
• Rapid growth environment. Room to experiment, take risks, lead ideas.
• Be part of the fintech revolution: products that powers how finance works for millions.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing