Senior Brand Strategist

SearchLight HR; Mumbai Suburban; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

A leading fintech company in Mumbai is seeking a strategic leader for brand and content strategy. This role includes shaping the brand narrative, leading content marketing, and managing performance analytics. The ideal candidate has over 10 years in marketing, preferably in BFSI, and holds an MBA. This full-time position offers a chance to drive growth in a high-impact environment.

Qualifications

• 10+ years in brand/content/marketing roles, ideally in BFSI or consumer tech.
• Experience in product launches & lifecycle marketing.
• Ability to build and lead high-performing teams.
• Experience in media planning, content strategy, product launches & lifecycle marketing.

Responsibilities

• Define and own brand strategy across all touchpoints.
• Lead content marketing initiatives.
• Manage brand budgets, ROI tracking, and performance analytics.
• Partner with leadership to drive SOV and market positioning.
• Lead campaign planning and creative execution across internal and external teams.
• Conduct regular consumer and competitive research to inform decisions.
• Own and manage brand budgets, ROI tracking, and performance analytics.
• Build, lead and inspire a high-performing team + agency ecosystem.

Skills

Brand strategy development

Content marketing

Creative storytelling

Analytical skills

Media planning

Education

MBA in Marketing or related field

Job description

Direct message the job poster from SearchLight HR

Strategic Talent Acquisition | Leadership Hiring | Talent Advisory & Mapping

Our client a leading fintech is hiring: Lead – Brand & Content Strategy | Mumbai

Join one of India's fastest-growing SEBI-registered fintechs, with 1Mn+ users and a clear path to unicorn status. Backed by a 500+ member team across Mumbai, Delhi, Bangalore & Pune, we’re reshaping the future of wealth management — from advisory to AIFs, PMS, and beyond.

We're looking for a strategic brand and content leader to craft and execute a compelling brand narrative that fuels growth, drives awareness, and inspires trust across investor segments.

What You’ll Do

Define and own the brand strategy across all touchpoints — digital, offline, social, ATL/BTL

Build and lead content marketing that educates, engages, and converts

Serve as brand custodian — develop tone, guidelines & governance for all communications

Partner with leadership to drive SOV and market positioning

Lead campaign planning and creative execution across internal and external teams

Conduct regular consumer and competitive research to inform decisions

Own and manage brand budgets, ROI tracking, and performance analytics

Build, lead and inspire a high-performing team + agency ecosystem

What You Bring

️ 10+ years in brand/content/marketing roles, ideally in BFSI, consumer tech or high-involvement categories

️ MBA in Marketing or related field

️ A blend of creative storytelling and analytical rigor

️ Experience in media planning, content strategy, product launches & lifecycle marketing

Function: Brand Strategy | Content | Digital Marketing

Be a part of a high-impact growth journey.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Art/Creative

• Industries

  Financial Services, Investment Management, and Banking

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