Senior Marketing Manager

Crew Kraftorz LLP; Chennai District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Crew Kraftorz LLP in Chennai seeks a strategic Senior Marketing Manager to lead a cross-functional team covering content, design, SEO, website, performance marketing and automation. You will shape the brand narrative, generate qualified leads and drive measurable business growth.

The ideal candidate thrives in fast-paced environments, balances creative storytelling with data-driven performance, and leads by example to elevate campaign execution across paid and organic channels.

Qualifications

• 5+ years in marketing with 1-2 years in a leadership role
• Graduate or postgraduate in Marketing, Business, or relevant field
• Must be able to lead cross-functional marketing teams
• Experience across content, design, SEO, performance marketing and automation

Responsibilities

• Define and execute a comprehensive marketing strategy aligned with business goals
• Lead teams in content creation, visual design, media buying, SEO, and automation
• Oversee campaign execution across paid and organic channels to drive lead generation
• Manage brand identity and content to establish industry authority
• Ensure SEO practices and website UX enhancements for sustained growth
• Monitor marketing metrics and generate performance reports for decision-making
• Manage and optimize the overall marketing budget for maximum ROI
• Foster a collaborative, high-impact work culture within the team

Skills

Cross-functional teams

Performance marketing

SEO & website optimization

Marketing automation

Content strategy

Analytics & KPIs

Communication & project management

Education

Graduate/Postgraduate in Marketing or related field

Tools

HubSpot

GA4

Job description

We are seeking a strategic and hands-on Senior Marketing Manager to lead a high-performing, cross-functional marketing team. This role encompasses content, design, SEO, website, performance marketing, and automation. You will be responsible for shaping the brand narrative, generating qualified leads, and driving measurable business growth. The ideal candidate is a visionary leader who thrives in fast-paced environments and knows how to balance creative storytelling with data-driven performance.

Requirements

Location: Chennai
Experience: 5+ years (with 1-2 years in a leadership role)
Notice Period: Immediate to 30 days
Department: Marketing & Strategic Initiatives
Qualification: Graduate/Postgraduate in Marketing, Business, or relevant field

Must-Have Skills

Proven experience in managing cross-functional marketing teams

Expertise in performance marketing (Google Ads, Meta, LinkedIn)

Strong understanding of SEO best practices and website optimization

Hands-on with marketing automation tools and lead nurturing workflows

Content strategy and brand positioning knowledge

Strong analytical mindset to monitor KPIs and refine strategies

Excellent communication and project management skills

Key Responsibilities

Define and execute a comprehensive marketing strategy aligned with business goals

Lead teams in content creation, visual design, media buying, SEO, and automation

Oversee campaign execution across paid and organic channels to drive lead generation

Manage brand identity and content to establish industry authority

Ensure SEO practices and website UX enhancements for sustained growth

Monitor marketing metrics and generate performance reports for decision-making

Manage and optimize the overall marketing budget for maximum ROI

Foster a collaborative, high-impact work culture within the team

Good to Have

Experience in fintech or SaaS ecosystems

Exposure to CRM and analytics platforms (e.g., HubSpot, GA4, etc.)

Background in B2B and B2C marketing strategy

Ability to scale campaigns across diverse regions and segments

About the Company

Work with a fintech platform that’s simplifying investments and empowering mutual fund distributors. Fast-paced, data-driven, and made for growth.