Marketing Strategist

StockGro; Bengaluru; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

A fintech investment platform is seeking a Full-Stack Marketeer in Bengaluru to enhance brand presence across digital and offline channels. This mid-senior level role involves driving marketing initiatives from concept to launch and crafting strategic narratives for new product features. Ideal candidates will possess strong experience in Fintech marketing, data analysis, and use analytical tools to achieve measurable business impact. This position offers a full-time employment opportunity in a dynamic environment.

Qualifications

• Experience driving marketing initiatives end to end in Fintech.
• Strong understanding of product positioning and feature-led marketing.
• Ability to craft narratives and maintain tone consistency.

Responsibilities

• Build strategic narratives around new product features.
• Refine brand presence across all touchpoints.
• Align campaign strategies with acquisition and retention goals.

Skills

Marketing Initiatives

Product Positioning

Narrative Crafting

Data Analysis

Problem-solving

Tools

Meta ad manager

Google ad manager

WebEngage

PostHog

AppsFlyer

Job description

Direct message the job poster from StockGro

StockGro is an investment advisory and knowledge platform that connects users with SEBI-registered experts to explore advanced investment strategies. It empowers users to master trading and investing through insightful market analysis, expert recommendations, and AI-powered research tools. With 35M+ users in India and partnerships with 1,500+ top educational institutions globally, StockGro is shaping the future of financial advisory and wealth management.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded. We are backed by some of the respected investors – General Catalyst, BITKRAFT, Roots Ventures, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels. We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Your role in our vison :

Our Team is lean, fast and believes in solving real use cases. Today, most of the execution happens through creators, writers, designers, and video teams. What we now need is a strategic marketer who can refine our presence across platforms, push our product features with the right narratives, and ensure that all communication stays consistent and data-backed.

We’re looking for a Full- Stack Marketeer that sits between brand, product, growth, and performance.

Who are You?

• You have experience driving Marketing Initiatives end to end from concept to launch in Fintech domains
• Strong understanding of product positioning, feature-led marketing, and funnel thinking.
• You have the ability to craft narratives and maintain tone consistency across platforms
• Prior experience designing full-funnel marketing campaigns for Brokerages, AMCs, Wealth-tech startups is a plus.
• You excel at connecting the dots between data and strategy. In a metrics-driven environment, you can sift through high-volume user data to identify meaningful patterns and build campaigns that deliver real business impact.
• You will be required showcase excellent problem-solving & critical thinking skills; break down problems and structure solutions; work by influence, humility and honesty rather than by authority
• You have experience collaborating with performance teams and are hands-on with tools like Meta / Google ad manager and CX / analytics platforms like WebEngage, PostHog and AppsFlyer.

What will you do?

• Build strategic narratives around every new product feature and release to ensure feature adoption through campaigns
• Continuously refine StockGro’s brand presence across all digital and offline touchpoints while collaborating with the Head of Marketing to drive and execute key branding initiatives.
• Work closely with the performance marketing vertical to align campaign strategies with acquisition and retention goals.
• Develop deep understanding of the target consumer & product, and leverage marketing / social media strategies to drive improvement across all important business metrics

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and General Business

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