Area Sales Manager - Tile Adhesive

Berger Paints; Kolkata District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Berger Paints in West Bengal is seeking an Area Sales Manager Tile Adhesive to drive market development and oversee dealer appointments across the state. You will lead a team of sales professionals, train clients such as architects and contractors, and collaborate with marketing on promotional campaigns.

The role requires a Bachelor’s degree and 10+ years in building materials or construction chemicals with proven sales and market development, plus willingness to travel within the territory.

Qualifications

• Bachelor's degree required.
• 10+ years in building materials or construction chemicals with sales and market development.
• Proven ability to manage PnL through product mix and pricing.
• Tile Adhesive experience is a plus.
• Strong leadership, communication and presentation skills.
• Willingness to travel within the territory.

Responsibilities

• Lead and manage a sales team to hit targets and expand market share.
• Develop plans for market expansion and growth.
• Appoint dealers, distributors and channel partners across the state.
• Conduct training for architects, contractors, builders and engineers on product knowledge.
• Collaborate with marketing on campaigns and initiatives.
• Monitor trends and feedback to guide product strategy.

Education

Bachelor's degree

Job description

Position: Area Sales Manager Tile Adhesive

Role Overview

We are seeking a dynamic and experienced Sales Manager to join our team. The Sales Manager will play a pivotal role in driving market development, overseeing distribution channel, dealer appointments, and fostering relationships with key stakeholders in the building materials and construction chemical industry.

Responsibilities

• Lead and manage a team of sales professionals to achieve sales targets and market penetration goals.
• Develop and implement strategic plans for market expansion and growth.
• Identify and appoint dealers, distributors, and channel partners across the state.
• Conduct training sessions for clients including architects, contractors, builders, and engineers on product knowledge, application techniques, and best practices.
• Collaborate with the marketing team to develop effective promotional campaigns and initiatives.
• Monitor market trends, competitor activities, and customer feedback to inform product development and business strategies.

Requirements

• Bachelors degree.
• More than 10 years of experience in the building materials or construction chemical industry, with a proven track record of sales and market development.
• Result oriented. Knowledge on selling right product mix to maintain and improve PnL of the category in his territory.
• Good experience from Tile Adhesive industry will be added opportunity.
• Strong leadership skills with the ability to motivate and mentor a team.
• Excellent communication and presentation skills.
• Demonstrated ability to build and maintain relationships with clients and stakeholders.
• Strategic thinker with a results-oriented mindset.
• Willingness to travel within the territory.