Area Sales Manager Tile Adhesive

Berger Paints; Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Berger Paints in Tamil Nadu invites an experienced Area Sales Manager for Tile Adhesive to drive market development, manage distribution, and strengthen dealer networks across the state.

This role requires leadership, strategic thinking, and a proven sales track record in building materials. Willingness to travel within the territory and coordinate with architects, contractors, and engineers.

Qualifications

• Bachelors in business, marketing, engineering, or related field.
• 10+ years in tile adhesive/building materials/construction chemicals with proven sales growth.
• Results-driven with knowledge of optimizing product mix to protect PnL.
• Strong leadership and mentoring abilities.
• Excellent communication and presentation skills.
• Experience selling to architects, contractors, builders & engineers.
• Willingness to travel across the territory.

Responsibilities

• Lead and mentor a sales team to meet targets and expand market share.
• Develop and execute plans for market expansion and growth.
• Identify and appoint dealers, distributors, and channel partners.
• Train clients on product knowledge and application techniques.
• Collaborate with marketing on campaigns and promotions.
• Monitor market trends and feedback to guide strategy.

Skills

Team leadership

Dealer management

Strategic planning

Relationship building

Sales analytics

Communication

Education

Bachelor's degree

Job description

Job description

Position: Area Sales Manager Tile Adhesive

Role Overview:

We are seeking a dynamic and experienced Sales Manager to join our team. The Sales Manager will play a pivotal role in driving market development, overseeing distribution channel, dealer appointments, and fostering relationships with key stakeholders in the building materials and construction chemical industry.

Responsibilities:

• - Lead and manage a team of sales professionals to achieve sales targets and market penetration goals.
• - Develop and implement strategic plans for market expansion and growth.
• - Identify and appoint dealers, distributors, and channel partners across the state.
• - Conduct training sessions for clients including architects, contractors, builders, and engineers on product knowledge, application techniques, and best practices.
• - Collaborate with the marketing team to develop effective promotional campaigns and initiatives.
• - Monitor market trends, competitor activities, and customer feedback to inform product development and business strategies.

Requirements:

• - Bachelors degree in business administration, Marketing, Engineering, or related field.
• - More than 10 years of experience in the tile adhesive or building materials or construction chemical industry, with a proven track record of sales and market development.
• - Result oriented. Knowledge on selling right product mix to maintain and improve PnL of the category in his territory.
• - Good experience from Tile Adhesive industry will be added opportunity.
• - Strong leadership skills with the ability to motivate and mentor a team.
• - Excellent communication and presentation skills.
• - Demonstrated ability to build and maintain relationships with clients and stakeholders.
• - Strategic thinker with a results-oriented mindset.
• - Willingness to travel within the territory.