Area Sales Manager/ Senior Area Sales Manager

CenturyPly; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CenturyPly in Bengaluru is seeking an Area Sales Manager to drive sales growth across the laminates and building materials segment. You will lead a regional sales team, manage channel partners, and forge strong relationships with architects, contractors, and dealers to achieve revenue targets in the assigned territory.

You will develop and implement sales strategies, monitor performance, and coordinate promotions and launches.

Qualifications

• 8–10 years of relevant sales experience.
• Experience in laminates or building materials preferred.
• Bachelor's degree; MBA is advantageous.

Responsibilities

• Drive sales operations for the Bangalore territory and achieve targets.
• Lead, coach, and motivate a team of sales executives.
• Develop and implement sales strategies to grow market share.
• Appoint and manage distributor and dealer networks.
• Build relationships with architects, interior designers, contractors and dealers.
• Monitor performance, market trends and competitor activity.
• Ensure timely collections and manage receivables.
• Prepare sales reports, forecasts and market analysis for management.
• Coordinate promotions, product launches and branding in the region.
• Ensure compliance with company policies and ethics.

Skills

Leadership

Laminates market knowledge

Negotiation

Communication

Strategic thinking

Sales analytics

Relationship management

Education

Bachelor's in Business Administration or Marketing

MBA in Sales/Marketing

Job description

Job Description

Position: Area Sales Manager

Location: Bangalore

Industry: EGL & Cubical / Building Materials

Experience: 8 10 Years

Role Overview

The Area Sales Manager will be responsible for driving sales growth, managing channel partners, and leading a sales team across the Nagpur region. The role involves developing market presence, achieving revenue targets, and strengthening relationships with dealers, distributors, architects, and interior designers within the laminates segment.

Key Responsibilities

• Manage and drive sales operations for the assigned Bangalore territory.
• Lead, coach, and motivate a team of sales executives to achieve monthly and annual targets.
• Develop and implement sales strategies to increase market share in the laminates segment.
• Appoint, manage, and strengthen distributor and dealer networks.
• Build strong relationships with architects, interior designers, contractors, and key influencers.
• Monitor sales performance, market trends, competitor activities, and customer feedback.
• Ensure timely collection of payments and control of outstanding receivables.
• Prepare and present sales reports, forecasts, and market analysis to management.
• Execute promotional activities, product launches, and branding initiatives in the region.
• Ensure compliance with company policies, processes, and ethical standards.

Key Skills & Competencies

• Strong leadership and team handling capabilities.
• In-depth knowledge of laminates, plywood, or building materials market.
• Excellent negotiation, communication, and interpersonal skills.
• Strategic thinking with strong execution ability.
• Ability to analyze sales data and market intelligence.
• Customer-focused approach with strong relationship management skills.

Educational Qualifications

Bachelors degree in Business Administration, Marketing, or a related field. An MBA in Sales/Marketing will be an added advantage.

Preferred Candidate Profile

Candidate should have 8-10 years of relevant sales experience in laminates or allied building materials, with at least 3-4 years in a team handling role. Must be well-versed with the Nagpur market and have a proven track record of achieving sales targets.