Area Sales Manager - Retail Agency

SBI General Insurance; Cachar, Siliguri; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

SBI General Insurance is seeking a results-driven leader to spearhead Agency Business Planning & Growth. The role focuses on regional growth strategies, market intelligence, and profitability management while building strong channels and strategic partnerships across focus segments.

You will recruit and engage agents, run local campaigns, train partners, and manage risk, aiming at sustainable business acquisition, onboarding OEMs and dealers, and driving policy renewals through effective team

Responsibilities

• Business planning, target setting, and execution of regional growth strategies.
• Market intelligence, competitor analysis, and identification of growth opportunities.
• Budget monitoring, profitability management, and corrective action planning.
• Agent recruitment, activation, and channel development.
• Execution of local campaigns, health camps, and product training initiatives.
• Channel partner relationship management and risk assessment.
• Strategic tie-ups with customers and fleet owners for business acquisition.
• Onboarding of OEMs, dealers, and brokers across focus segments.
• Customer retention and policy renewal management.
• Manpower planning, goal setting, and performance management.
• Coaching, mentoring, and capability development of team members.
• Succession planning, talent development, and career progression.

Job description

Role & responsibilities:

Agency Business Planning & Growth

• Business planning, target setting, and execution of regional growth strategies.
• Market intelligence, competitor analysis, and identification of growth opportunities.
• Budget monitoring, profitability management, and corrective action planning.

Channel Development & Engagement

• Agent recruitment, activation, and channel development.
• Execution of local campaigns, health camps, and product training initiatives.
• Channel partner relationship management and risk assessment.

Customer Acquisition

• Strategic tie-ups with customers and fleet owners for business acquisition.
• Onboarding of OEMs, dealers, and brokers across focus segments.
• Customer retention and policy renewal management.

Team Development

• Manpower planning, goal setting, and performance management.
• Coaching, mentoring, and capability development of team members.
• Succession planning, talent development, and career progression.