Area Sales Manager- Medical Device Division

Midelta International Delhi; Jaipur; Hybrid; INR 350,000 - 550,000; Full time

Job summary

Midelta International Delhi is seeking a proactive Field Sales & Business Development professional to expand our presence across Rajasthan. You will engage with hospitals, doctors, clinics and dealers, generating leads and converting them into orders while building lasting relationships with channel partners.

The role requires extensive travel within the region, strong negotiation skills, and a track record of meeting sales targets.

Qualifications

• Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.
• Strong communication, negotiation and relationship-building skills are essential.
• Field sales experience and dealer network development are advantageous.

Responsibilities

• Develop sales across the assigned territory in Rajasthan.
• Regularly visit dealers, retailers, hospitals, doctors, clinics and nursing homes.
• Generate new leads and convert them into business opportunities.
• Develop new dealers and retailers and strengthen relationships with existing channel partners.
• Identify new markets, territories and business opportunities.
• Conduct product presentations and demonstrations where required.
• Understand customer requirements and recommend appropriate products.
• Prepare quotations and actively follow up until order closure.
• Achieve assigned monthly, quarterly and annual sales targets.
• Maintain regular follow-up with customers to generate repeat business.
• Identify and appoint suitable dealers/retailers in uncovered territories.
• Develop dealer business through regular visits and product promotion.
• Understand dealer requirements, stock position and market demand.
• Support dealers in generating business from hospitals, doctors and end customers.
• Ensure regular order flow from channel partners.
• Maintain strong professional relationships with key dealers.
• Monitor competitor pricing, products, schemes and market activities.
• Visit hospitals, nursing homes, clinics and diagnostic centres regularly.
• Meet doctors, purchase/procurement teams, biomedical engineers, administrators and other decision-makers.
• Generate enquiries for medical equipment and accessories.
• Coordinate product demonstrations and technical discussions.
• Follow up on institutional enquiries and tenders where applicable.
• Develop long-term relationships with healthcare professionals and institutions.
• Expand MIDLETA's presence across Rajasthan.
• Identify high-potential cities and districts and develop them systematically.
• Conduct regular market surveys and collect competitor information.
• Monitor market pricing and customer preferences.
• Provide feedback to management regarding new product opportunities and market requirements.
• Maintain daily field visit and customer activity reports.
• Maintain an updated database of dealers, retailers, hospitals and potential customers.
• Prepare sales forecasts and territory plans.
• Track quotations, pending orders, payments and follow-ups.
• Regularly report market developments and sales pipeline to management.

Skills

Communication

Negotiation

Relationship building

Field sales

Independent work

Education

Bachelor's degree

MBA/PGDM in Sales & Marketing

Job description

Key Responsibilities

Field Sales & Business Development

• Develop sales across the assigned territory in Rajasthan.
• Regularly visit dealers, retailers, hospitals, doctors, clinics and nursing homes.
• Generate new leads and convert them into business opportunities.
• Develop new dealers and retailers and strengthen relationships with existing channel partners.
• Identify new markets, territories and business opportunities.
• Conduct product presentations and demonstrations where required.
• Understand customer requirements and recommend appropriate products.
• Prepare quotations and actively follow up until order closure.
• Achieve assigned monthly, quarterly and annual sales targets.
• Maintain regular follow-up with customers to generate repeat business.

Dealer & Retailer Management

• Identify and appoint suitable dealers/retailers in uncovered territories.
• Develop dealer business through regular visits and product promotion.
• Understand dealer requirements, stock position and market demand.
• Support dealers in generating business from hospitals, doctors and end customers.
• Ensure regular order flow from channel partners.
• Maintain strong professional relationships with key dealers.
• Monitor competitor pricing, products, schemes and market activities.

Hospital & Doctor Visits

• Visit hospitals, nursing homes, clinics and diagnostic centres regularly.
• Meet doctors, purchase/procurement teams, biomedical engineers, administrators and other decision-makers.
• Generate enquiries for medical equipment and accessories.
• Coordinate product demonstrations and technical discussions.
• Follow up on institutional enquiries and tenders where applicable.
• Develop long-term relationships with healthcare professionals and institutions.

Market Development

• Expand MIDLETA's presence across Rajasthan.
• Identify high-potential cities and districts and develop them systematically.
• Conduct regular market surveys and collect competitor information.
• Monitor market pricing and customer preferences.
• Provide feedback to management regarding new product opportunities and market requirements.

Reporting & Sales Management

• Maintain daily field visit and customer activity reports.
• Maintain an updated database of dealers, retailers, hospitals and potential customers.
• Prepare sales forecasts and territory plans.
• Track quotations, pending orders, payments and follow-ups.
• Regularly report market developments and sales pipeline to management.

Preferred Candidate Profile

• Qualification: Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.
• Experience: 25 years of experience in medical equipment / healthcare / pharmaceutical / diagnostic / hospital sales preferred.
• Candidates with strong B2B field sales and dealer network experience may also be considered.
• Experience dealing with medical equipment dealers, retailers, hospitals and doctors will be an advantage.
• Strong communication, negotiation and relationship-building skills.
• Good sales follow-up and order-closing ability.
• Target-oriented and comfortable with field sales.
• Should be confident in meeting doctors, hospital management, purchase departments and dealers.
• Must be willing to travel extensively across Rajasthan.
• Two-wheeler and valid driving licence preferred.
• Hindi communication is essential; basic English communication is preferred.
• Should be capable of working independently and managing the assigned territory.

Key Products

The candidate will be responsible for promoting products such as:

Patient Monitors | ECG Machines | Pulse Oximeters | Suction Machines | Nebulizers | Infusion & Syringe Pumps | Fetal Dopplers | Oxygen Concentrators | CPAP/BiPAP | Defibrillators/AED | Ventilators | Diagnostic Equipment | Hospital Equipment | Biomedical Accessories & Consumables