Area Sales Manager - LFS/RLFS

First Step Babywear; Ahmedabad District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

MiniKlub Retail in Gujarat is seeking an Area Sales Manager to drive sales across LFS/SIS counters and manage channel partners. The role focuses on retail execution, inventory management, and achieving business targets in the Gujarat region.

You will lead counter staff, develop sales strategies, and coordinate with merchandising, supply chain and finance to resolve operational issues. Prior experience with large-format stores and distributed sales teams is essential.

Qualifications

• Graduate in any discipline.
• 5–10 years of experience in retail sales, preferably in apparel, kidswear, fashion or lifestyle retail.
• Prior experience managing Large Format Stores (LFS), Shop-in-Shop (SIS) counters or modern trade accounts is essential.
• Experience handling multiple counters, retail chain relationships and geographically distributed sales teams.

Responsibilities

• Drive sales revenue, growth and profitability across assigned LFS/SIS counters in Gujarat.
• Achieve monthly, quarterly and annual sales targets through effective business planning and execution.
• Identify new business opportunities and support the expansion of MiniKlub's presence across leading retail chains and large-format stores.
• Develop and implement counter-wise sales strategies based on market potential, consumer demand and sales performance.
• Monitor sell-through, average transaction value, product mix and counter productivity to improve business performance.

Skills

Retail sales

Large format stores

SIS counters

Team management

Merchandising

Inventory management

Market intelligence

Education

Graduation in any discipline

Job description

Company: MiniKlub Retail
Position: Area Sales Manager Gujarat
Department: Sales & Operations
Location: Gujarat, India
Industry: Babywear / Kidswear / Retail

We are looking for a result-oriented Area Sales Manager to drive business growth across Gujarat, with a strong focus on managing and expanding our presence in large format stores (LFS) and Shop-in-Shop (SIS) counters.

Job Purpose

To drive sales, profitability and retail execution across assigned LFS/SIS counters in Gujarat by managing channel partners, strengthening retail relationships, ensuring effective merchandising and inventory management, and achieving business targets.

Key Responsibilities

1. Sales & Business Development

• Drive sales revenue, growth and profitability across assigned LFS/SIS counters in Gujarat.
• Achieve monthly, quarterly and annual sales targets through effective business planning and execution.
• Identify new business opportunities and support the expansion of MiniKlub's presence across leading retail chains and large-format stores.
• Develop and implement counter-wise sales strategies based on market potential, consumer demand and sales performance.
• Monitor sell-through, average transaction value, product mix and counter productivity to improve business performance.

2. LFS/SIS Counter Management

• Manage day-to-day business operations and performance across assigned SIS counters within large-format retail stores.
• Build and maintain strong relationships with retail chain managers, store managers and other key stakeholders.
• Ensure adequate staffing, staff productivity, product knowledge and adherence to MiniKlub's retail standards.
• Drive effective product placement, visual merchandising, promotional execution and brand visibility at counters.
• Conduct regular market visits to monitor counter performance, competitor activity and customer experience.

3. Inventory & Merchandise Management

• Monitor stock availability, size-wise assortment, stock ageing and inventory movement across counters.
• Coordinate with internal teams and retail partners to ensure timely replenishment and minimize stock-outs.
• Identify slow-moving and fast-moving products and implement appropriate stock rotation and liquidation strategies.
• Ensure proper execution of seasonal launches, new collections, promotions and markdowns.

4. Team Management

• Lead, guide and motivate counter staff and sales teams to achieve business objectives.
• Monitor staff attendance, grooming, product knowledge, customer engagement and sales productivity.
• Conduct regular training on product features, selling techniques, customer service and brand standards.
• Set clear performance expectations and implement corrective actions wherever required.

5. Market Intelligence & Reporting

• Track daily, weekly and monthly sales performance against targets.
• Analyse counter-wise sales, inventory, conversion trends and other key performance indicators.
• Monitor competitor pricing, product assortment, promotional activities and market developments.
• Submit timely sales reports, market visit reports, business reviews and action plans to management.
• Coordinate with merchandising, supply chain, finance and other internal teams to resolve operational issues.

Required Qualifications & Experience

• Graduate in any discipline
• 5–10 years of experience in retail sales, preferably in apparel, kidswear, fashion or lifestyle retail.
• Prior experience managing Large Format Stores (LFS), Shop-in-Shop (SIS) counters or modern trade accounts is essential.
• Experience handling multiple counters, retail chain relationships and geographically distributed sales teams.
• Strong understanding of retail sales operations, inventory management, visual merchandising and sales analytics.

Preferred Candidate Profile:

A commercially driven retail sales professional with proven experience in managing LFS/SIS counters, building relationships with organised retail partners and consistently achieving sales targets in the apparel or kidswear segment.