Area Sales Manager

Wonderchef Home Appliances Pvt Ltd.; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading home appliances company in Pune is seeking an ASM General Trade to drive sales and manage the distribution of products across General Trade channels. The ideal candidate will have 2-5 years of experience in Small Domestic Appliances, strong negotiation and relationship management skills, and a deep understanding of local markets and distribution networks. This full-time role involves team management, market development, and achieving sales targets.

Qualifications

• 2-5 years of sales experience in Small Domestic Appliances (General Trade).
• Must have handled distributors and a sales team in Pune.
• Strong understanding of local markets and GT network.

Responsibilities

• Achieve primary and secondary sales targets for assigned territory.
• Ensure product availability and visibility across GT outlets.
• Appoint, manage, and develop distributors and channel partners.
• Lead, coach, and monitor Sales Officers/TSIs.
• Execute trade marketing and promotional activities.

Skills

Negotiation skills

Communication skills

Relationship management

Analytical skills

Problem-solving skills

Proficiency in MS Excel

Education

Graduate / MBA preferred

Job description

Direct message the job poster from Wonderchef Home Appliances Pvt Ltd.

ASM General Trade

The ASM General Trade will be responsible for driving sales, distribution, visibility, and market share of the company’s products across General Trade channels in Pune. The role involves handling distributors, building strong retailer relationships, leading a team of Sales Officers (SO/TSI), and ensuring achievement of monthly and annual sales targets.

Key Responsibilities

• Achieve primary and secondary sales targets for assigned territory/state.
• Ensure product availability, visibility, and range selling across GT outlets.
• Appoint, manage, and develop distributors and channel partners.
• Ensure ROI and profitability for distributors.
• Drive width & depth of distribution in urban & rural markets.
• Team Management:
• Lead, coach, and monitor Sales Officers/TSIs.
• Ensure daily market working and productivity.
• Market Development:
• Execute trade marketing & promotional activities.
• Identify potential markets and expand retail footprint.
• Reporting & Analysis:
• Monitor sales performance and competitor activities.
• Submit regular MIS reports, sales forecasts, and market insights.

Key Requirements

• Education: Graduate / MBA preferred.
• Experience:
• 2-5 years of sales experience in Small Domestic Appliances (General Trade).
• Must have handled distributors, GT channel, and a sales team in Pune.
• Skills:
• Strong negotiation, communication, and relationship management skills.
• Analytical and problem-solving abilities.
• Proficiency in MS Excel & reporting.
• Other:
• Willingness to travel extensively within Pune.
• Strong understanding of local markets, geography, and GT network.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales, Business Development, and Research

Industries

Appliances, Electrical, and Electronics Manufacturing, Retail Appliances, Electrical, and Electronic Equipment, and Wholesale Appliances, Electrical, and Electronics