Area Sales Manager – FMCG

Heritage Foods Ltd.; Bengaluru; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Heritage Foods Ltd. is seeking professionals to strengthen the sales team with a strong emphasis on secondary sales.

The role targets distributor-to-retailer movement, consumer offtake, and broad market coverage across ice cream, beverages, confectionery and chocolate categories. The ideal candidate will excel in retail execution, POS visibility, and managing multiple channels including General Trade, Modern Trade, HoReCa, and Quick Commerce.

Qualifikationen

• Strong track record of driving distributor-to-retailer movement and consumer offtake, not just primary billing.
• Experience in numeric/weighted distribution, outlet expansion, beat productivity, and market coverage.
• Assets/freezer placement, point-of-sale visibility, merchandising, and ensuring product availability at retail level.
• Exposure to General Trade, Modern Trade, HoReCa, and Quick Commerce channels.
• Hands-on experience with Sales Force Automation and Distributor Management Systems.
• Ability to manage distributors, field teams, and market execution while delivering targets.

Aufgaben

• Drive distributor-to-retailer movement and consumer offtake.
• Support distribution expansion, outlet coverage and beat productivity.
• Maintain in-store merchandising, freezer placement, and POS visibility.
• Coordinate with General Trade, Modern Trade, HoReCa, and Quick Commerce channels.
• Utilize SFA/DMS to track sales, distribution, and execution compliance.
• Lead distributors and field teams to meet sales and distribution targets.

Kenntnisse

Secondary sales

Distribution expansion

Retail execution

Channel management

SFA/DMS

Team & distributor management

Jobbeschreibung

This position is part of our business expansion and is intended to strengthen the existing sales team. We are looking for additional resources to support the increased business requirements.

Since the role has a strong focus on driving secondary sales, creating consumer demand through product availability and strengthening retail-level execution. Preferred from companies across the ice cream, beverages, confectionery, and chocolate sectors.

Ideal Candidate Profile

Secondary sales: Strong track record of driving distributor-to-retailer movement and consumer offtake, rather than focusing only on primary billing.

Distribution expansion: Experience in numeric/weighted distribution, outlet expansion, beat productivity, and effective market coverage.

Retail execution: Strong capability in Assets/ freezer placement, point-of-sale visibility, merchandising, and ensuring product availability at the retail level.

Channel management: Exposure to General Trade, Modern Trade, HoReCa, and Quick Commerce channels.

SFA/DMS: Hands‑on experience with Sales Force Automation and Distributor Management Systems for tracking sales, distribution, market coverage, and execution compliance.

Team & distributor management: Ability to manage distributors, field teams, and market execution while delivering agreed sales and distribution targets.