Area Sales Manager - DeHaat Honest Farms

DeHaat; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

DeHaat, a leading Agri-Tech startup, is seeking an Area Sales Manager in Mumbai to drive sales growth across primary and secondary channels, expand retail distribution, and optimize RTV and AR metrics.

The role requires a 5+ year FMCG sales background, a bachelor's degree, and strong negotiation skills, with responsibility for opening new stores and maintaining category mix as per AOP.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Exceptional team handling and negotiation skills.
• Minimum 5+ years of experience as an Area Sales Manager in the FMCG industry or related category.
• Sales Strategy and Planning.
• Strong Relationship Management.
• Capability to manage new store openings and ensure they align with company targets

Responsibilities

• Ensure consistent achievement of the monthly primary sales targets as set at the beginning of each month, contributing to overall sales growth.
• Drive efforts to meet or exceed secondary sales targets on a monthly basis, ensuring that products are effectively distributed to retailers and consumers.
• Achieve the target number of unique outlets billed every month, with specific goals communicated before the month begins to increase market penetration.
• Maintain the agreed category mix in line with the Annual Operating Plan (AOP), ensuring that product categories are balanced as per strategic objectives.
• Facilitate the opening of new stores, meeting the monthly targets provided by the sales team to expand retail presence and market coverage.
• Keep product returns to vendors below or at 3% as per AOP standards, focusing on minimizing product returns through efficient sales and inventory management.
• Work towards meeting the target for Net AR Days, ensuring timely collections and optimizing the accounts receivable cycle in line with monthly targets.

Skills

Exceptional team handling

Negotiation skills

Sales Strategy and Planning

Relationship Management

Store openings management

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

About DeHaat Consumer Products Pvt Ltd:

DeHaat Honest Farms is the FMCG arm of DeHaat, one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

Job Role

To drive sales growth and achieve targets within the assigned area by managing and optimizing primary and secondary sales, ensuring a diverse category mix, expanding the retail network, maintaining low return to vendor (RTV) rates, and achieving efficient accounts receivable (AR) management.

• Ensure consistent achievement of the monthly primary sales targets as set at the beginning of each month, contributing to overall sales growth.
• Drive efforts to meet or exceed secondary sales targets on a monthly basis, ensuring that products are effectively distributed to retailers and consumers.
• Achieve the target number of unique outlets billed every month, with specific goals communicated before the month begins to increase market penetration.
• Maintain the agreed category mix in line with the Annual Operating Plan (AOP), ensuring that product categories are balanced as per strategic objectives.
• Facilitate the opening of new stores, meeting the monthly targets provided by the sales team to expand retail presence and market coverage.
• Keep product returns to vendors below or at 3% as per AOP standards, focusing on minimizing product returns through efficient sales and inventory management.
• Work towards meeting the target for Net AR Days, ensuring timely collections and optimizing the accounts receivable cycle in line with monthly targets.

QUALIFICATIONS & SKILLS:

• Bachelors degree in Business Administration, Marketing, or a related field.
• Exceptional team handling and negotiation skills
• Minimum 5+ years of experience as a Area Sales Manager in the FMCG industry or related category.
• Sales Strategy and Planning
• Strong Relationship Management
• Capability to manage new store openings and ensure they align with company targets