Area Growth Manager - Beverages-FMCG - 3+years - Karnataka

Crescendo Global Leadership Hiring India; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Crescendo Global Leadership Hiring India is seeking an Area Growth Manager for Karnataka to lead growth across key retail and distributor accounts. You will oversee Sales Executives and BDCs, negotiate with distributors, and drive primary and secondary sales through strategic execution in a fast-paced FMCG environment.

The role emphasizes market activation, visibility plans, and maintaining financial discipline across channels, offering strong autonomy and growth within a premier beverage

Qualifications

• 3+ years in FMCG/Bev distribution or GT sales.
• Proven track record in target achievement and collections.
• Strong understanding of GT and MT distribution networks.

Responsibilities

• Manage and mentor Sales Executives and BDCs in the assigned area.
• Meet distributors and retailers to negotiate terms and build strong relationships.
• Achieve primary/secondary sales and collections weekly/monthly.
• Drive product visibility with tailored local plans based on market priorities.
• Implement schemes, maintain outlet data, and ensure financial discipline.

Skills

FMCG Sales

Distributor Handling

Secondary Sales

Team Leadership

Negotiation

Job description

Area Growth Manager - Beverages - FMCG - 3+ Years - Karnataka

Summary -

An exciting opportunity for an experienced FMCG professional with 3+ years of experience to lead business growth, channel distribution, and market activation across assigned retail and distributor accounts.

Location -

(Karnataka - Belgaum ,Raichur, Hubli, Davangere)

Your Future Employer -

A leading FMCG and beverage enterprise known for its iconic brand portfolio and extensive distribution network across India.

Responsibilities -

1. Service key retail and distributor accounts directly while managing and monitoring Sales Executives and Business Development Consultants within the assigned area.
2. Meet key distributors and retailers regularly to negotiate business terms and ensure strong commercial relationships.
3. Achieve primary and secondary sales and collection targets on a weekly and monthly basis through strategic execution with the team, distributors, and Sales Supervisors.
4. Drive product visibility targets across outlets and design tailored localized visibility plans based on market dynamics and brand priorities.
5. Implement company schemes and promotions, maintain accurate outlet/sales-point territory data, and enforce total financial discipline across all channels.

Requirements -

1. Minimum 3+ years of total work experience in FMCG, Beverages, Food & Beverage distribution, or General Trade sales.
2. Proven track record in target achievement, distributor handling, secondary sales execution, and payment collections.
3. Strong understanding of general trade and modern trade distribution networks.
4. Solid leadership and team-handling skills to manage sales supervisors and field executives.
5. Excellent negotiation, analytical, and data maintenance skills.

What is in it for you -

1. Opportunity to manage and grow a key territory for a premier national beverage leader.
2. High autonomy in designing territory visibility plans and driving strategic market activation.
3. Fast-paced work environment with strong growth potential and competitive rewards.

We do not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.