Zonal Manager / Senior Zonal Manager - GVT
Location: Bhubaneswar
Role Purpose
Represent the brand across the assigned state/region and independently drive business growth by achieving sales targets, strengthening dealer and influencer relationships, expanding market presence, and leading the sales team effectively.
Key Responsibilities
- Develop and execute sales strategies to achieve targets for self and team.
- Build and strengthen relationships with dealers, architects, influencers, franchise and club dealers.
- Monitor sales plans, KRAs, productivity and business calls of self and team.
- Ensure adherence to credit policy, discount management, SOPs and authorization matrix.
- Identify new markets, gap towns and business opportunities; appoint dealers accordingly.
- Drive counter-share growth, product penetration and retail visibility.
- Plan and implement dealer, influencer, mason and plumber connect programs.
- Propose and execute schemes, promotions and marketing initiatives in coordination with the marketing team.
- Monitor competitor activities, market trends and dealer requirements and provide regular updates to senior management.
- Ensure proper sampling, display and new-product launch visibility at counters.
- Oversee franchise enrolment across major towns to improve brand visibility and retail sales.
- Manage influencers and strengthen relationships with key market stakeholders.
- Oversee depot activities related to dispatch and market services, wherever applicable.
- Ensure smooth functioning of Somany Experience Centre's, wherever applicable.
- Coordinate with cross-functional teams for smooth execution of business processes.
- Mentor team members and develop a strong second line of leadership.
- Contribute to annual business planning and regional growth strategies.
Role Specifications
- Qualification: MBA
- Experience: 14-16 years
- Industry Preference: Building Materials / Tiles / Ceramics / Allied Building Material Industry
- Role Exposure: Sales leadership, dealer management, channel development, market expansion and team management.
Desired Candidate Profile
- Proven experience in leading regional/zonal sales operations in the building materials industry.
- Strong understanding of dealer-driven and channel sales.
- Experience in handling large territories and achieving aggressive sales targets.
- Strong relationships with dealers, architects, contractors and influencers.
- Demonstrated capability in market expansion, gap-town development and dealer appointment.
- Strong team leadership, mentoring and performance-management skills.
- Commercially sound with good understanding of credit, discount and counter-share management.
- Strong competitor mapping and market intelligence capabilities.
- Willingness to drive business independently and take ownership of regional targets.