Area Sales Manager (B2B & B2C) - Labeling Machines / Barcode Printers

Selective Global Search; Chandigarh, New Delhi, Lucknow; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Selective Global Search is seeking a Sales & Business Development Manager for labeling machines and barcode printers across North India, covering New Delhi, Lucknow, and Chandigarh. You will drive channel development and direct sales, build strong customer relationships, and achieve aggressive targets through dealer networks and direct client visits.

Ideal candidates hold a graduate degree with 4-6 years in industrial equipment sales, possess strong presentation skills, and are willing to travel

Qualifications

• Graduate in any discipline; graduation is mandatory.
• 4-6 years of relevant experience in sales and business development within industrial, electrical, automation, labeling equipment, barcode printing, or industrial printing industries.
• Proven experience in both channel sales and direct B2B sales.
• Strong knowledge of territory sales planning, customer acquisition, and achievement of sales targets.
• Familiarity with labeling technologies and industrial printing solutions is highly desirable.
• Experience in key account management and customer relationship development will be an added advantage.
• Good technical aptitude and the ability to understand and explain product features and applications.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.
• Willingness to travel extensively across North India as per business requirements.

Responsibilities

• Achieve assigned sales and revenue targets for labeling machines and barcode printing solutions within the designated territory.
• Expand and strengthen dealer, distributor, and channel partner networks to drive business growth.
• Generate new business opportunities through direct sales, customer visits, lead development, and market mapping.
• Build relationships with customers across manufacturing, logistics, retail, and other relevant industrial sectors.
• Deliver product presentations and demonstrations, negotiate commercial terms, and convert prospects into customers.
• Coordinate with technical and service teams to ensure smooth product installation and after-sales support.
• Track competitor offerings, market developments, and customer requirements to identify new growth opportunities.
• Maintain accurate sales forecasts, pipeline updates, customer records, and periodic performance reports.

Job description

Title: Sales & Business Development Manager - Labeling Machines / Barcode Printers

Job Locations: New Delhi | Lucknow | Chandigarh

Introduction

We are looking for a result-oriented Sales & Business Development Manager with experience in industrial equipment sales, labeling machines, barcode printers, or industrial printing solutions. The ideal candidate should have a strong understanding of B2B sales, channel development, and territory management, along with the ability to build lasting customer relationships and achieve business targets across North India.

Key Responsibilitie:

• Achieve assigned sales and revenue targets for labeling machines and barcode printing solutions within the designated territory.
• Expand and strengthen dealer, distributor, and channel partner networks to drive business growth.
• Generate new business opportunities through direct sales, customer visits, lead development, and market mapping.
• Build relationships with customers across manufacturing, logistics, retail, and other relevant industrial sectors.
• Deliver product presentations and demonstrations, negotiate commercial terms, and convert prospects into customers.
• Coordinate with technical and service teams to ensure smooth product installation and after-sales support.
• Track competitor offerings, market developments, and customer requirements to identify new growth opportunities.
• Maintain accurate sales forecasts, pipeline updates, customer records, and periodic performance reports.

Candidate Requirements

• Graduate in any discipline; graduation is mandatory.
• 4-6 years of relevant experience in sales and business development within industrial, electrical, automation, labeling equipment, barcode printing, or industrial printing industries.
• Proven experience in both channel sales and direct B2B sales.
• Strong knowledge of territory sales planning, customer acquisition, and achievement of sales targets.
• Familiarity with labeling technologies and industrial printing solutions is highly desirable.
• Experience in key account management and customer relationship development will be an added advantage.
• Good technical aptitude and the ability to understand and explain product features and applications.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.
• Willingness to travel extensively across North India as per business requirements.