Area Sales Manager

Dr. Reddy's Laboratories; Varanasi; On-site; INR 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Personalized learning programs

Relocation support

Medical coverage for family

Maternity & paternity benefits

Job summary

A leading multinational pharmaceutical company is looking for an experienced Area Sales Manager in Varanasi, India. The ideal candidate will oversee sales performance and drive sales targets through coaching and training Pharmaceutical Sales Representatives (PSRs). Responsibilities include planning product launches, updating communication strategies, and maintaining relationships with hospitals. A graduate with 7–10 years of experience in Sales & Marketing is required. This role offers various benefits, including personalized learning programs and medical coverage.

Qualifications

• 7–10 years of experience in Sales & Marketing, including 4–5 years as a Sales Manager.
• Basic understanding of the pharmaceutical industry and market trends.

Responsibilities

• Coach PSRs on brand strategy and engage KOLs and KBLs.
• Plan product launches and execute weekly sales plans.
• Train PSRs on product knowledge and develop the doctor-product matrix.
• Establish relationships with purchase officers in hospitals.
• Conduct RCPA and gather competitor information.
• Analyze results and focus on successful product strategies.
• Map doctor availability and support Regional Sales Manager and Head Office.

Skills

Excellent communication and interpersonal skills

Strong analytical and problem-solving abilities

Ability to analyze sales data

Leadership and collaboration skills

Education

Graduate with a science background

Tools

Basic computer knowledge

CRM systems

Job description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company that accelerates access to affordable and innovative medicines because Good Health Can’t Wait.

We are an equal‑opportunity employer committed to fostering a work environment free from discrimination and nurturing a diverse workforce of qualified individuals.

Job Description

We are seeking an experienced Area Sales Manager to oversee and drive sales performance in a designated area. The ideal candidate will meet area sales targets through effective preparation of Pharmaceutical Sales Representatives (PSRs), including tour planning and doctor‐product matrix development. They will also formulate new product launch strategies, conduct Retailer Chemist Prescription Audits (RCPA), and ensure continuous performance of the sales force.

Roles & Responsibilities

• Coach PSRs on brand strategy, engage Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs), and implement strategic initiatives for doctors, hospitals, and the area.
• Plan product launches, design and execute weekly sales plans, and develop quarterly input planners for each PSR.
• Train PSRs on product brand strategies, update the team on product knowledge, and craft a comprehensive doctor‑product matrix.
• Update communication strategies to position products favorably, review and approve requests such as travel sponsorships, and adhere to MCI guidelines and company policies.
• Establish and maintain relationships with purchase officers in hospitals to streamline operations and maximize sales opportunities.
• Conduct pre‑launch RCPA with chemists, gather competitor information, assess doctor potential, train PSRs for product launches, and perform post‑launch reviews to correct course.
• Collect and maintain data from professional associations, monitor and map doctor availability in the territory, and provide support and updates to the Regional Sales Manager and Head Office.
• Develop implementation plans for new strategy initiatives, analyze results and feedback, and focus on successful product strategies in hospitals with insights from doctors and PSRs.
• Set goals, conduct performance appraisals, provide on‑the‑job coaching, identify training needs, deliver training on new processes, and mentor team members on detailing, communication, influencing, and relationship building to enhance retention and performance.

Qualifications

Educational Qualification: Graduate with a science background.

Minimum Work Experience: 7–10 years in Sales & Marketing, including 4–5 years as a Sales Manager.

Skills & Attributes

Technical Skills:

• Basic understanding of the pharmaceutical industry, market trends, competitors, and customer needs.
• Ability to set clear goals, provide guidance, and track team performance.
• Ability to analyze sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies.
• Basic computer knowledge.

Behavioral Skills:

• Excellent communication and interpersonal skills.
• Efficient leader and good collaborator.
• Strong analytical and problem‑solving abilities.
• Strong decision‑making skills.
• Proficient at building and leveraging relationships.

Additional Information

About the Department: Global Generics India, a trusted name in the healthcare industry, is a top 10 pharma company in the Indian market. It focuses on oncology, anti‑allergy, and gastrointestinal diseases, leveraging digital capabilities and collaborations to become a top‑5 company.

Benefits Offered: We support career growth through personalized learning programs, relocation support, family support including maternity & paternity benefits, medical coverage for yourself and your family, and life coverage.

Our Work Culture: At Dr. Reddy’s, our credo is Good Health Can’t Wait, and we empower employees to help patients lead healthier lives. We foster a culture of empathy and dynamism, enabling teamwork and shared success.

For more details, please visit our career website at https://careers.drreddys.com/#!/.