Area Sales Manager
Dr. Reddy’s Laboratories Ltd. is a leading global pharmaceutical company.
Job Summary
We are seeking an experienced Area Sales Manager to oversee sales performance in the designated area. The role involves coaching Pharmaceutical Sales Representatives, planning new product launches, conducting Retailer Chemist Prescription Audits (RCPA), and ensuring the sales force is prepared.
Roles & Responsibilities
- Provide on-the-job coaching on brand strategy and regular engagement with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs).
- Plan and implement new product launches, design sales plans, and develop quarterly input planners for PSRs.
- Update communication strategies based on market trends and approve travel and other requests as per company policy.
- Build and maintain relationships with purchase officers in hospitals.
- Conduct pre- and post-launch RCPA, gather competitor information, and train PSRs for successful product launches.
- Collect and maintain data from professional associations; monitor doctor availability in the territory.
- Develop implementation plans for strategy initiatives and analyze results with feedback from team and stakeholders.
- Set performance goals, conduct appraisals, and provide coaching to improve retention and performance.
Qualifications
- Graduate with a science background.
- 7–10 years of sales & marketing experience, including 4–5 years as a sales manager.
Skills & Attributes
- Technical Skills
- Basic understanding of the pharmaceutical industry, market trends, competitors, and customer needs.
- Ability to set goals, provide guidance, track performance, analyze sales data, and generate reports.
- Basic computer knowledge.
- Behavioral Skills
- Excellent communication and interpersonal skills.
- Effective leadership and collaboration.
- Strong analytical, problem‑solving and decision‑making abilities.
- Relationship building and leveraging.
Benefits
We offer career growth opportunities, personalized learning programs, relocation support, family support (Maternity & Paternity), learning and development, medical coverage for you and family, and life coverage.
Additional Information
Global Generics India is a key part of our organization with a focus on digital capabilities and innovation. Our aim is to become a top‑5 pharmaceutical company in the Indian market.
Seniority Level: Mid‑Senior Level
Employment Type: Full‑time
Industry: Pharmaceutical Manufacturing