Area Sales Manager

Dr. Reddy's Laboratories; Malda; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Personalized learning and development opportunities

Medical coverage for employees and their families

Life coverage for employees

Job summary

Dr. Reddy's Laboratories is seeking an experienced Area Sales Manager located in Malda, West Bengal to oversee sales performance in the area. This role involves the training of Pharmaceutical Sales Representatives and the development of effective sales strategies. Ideal candidates will have significant experience in sales management within the pharmaceutical industry.

Responsibilities include planning and launching new products, maintaining relationships with key stakeholders, and performing coaching and training directly with team members. Applicants must have a strong background in sales and marketing, with at least 7 years of experience.

Qualifications

• 7–10 years in Sales & Marketing, including 4–5 years as a sales manager.
• Basic understanding of the pharmaceutical industry and market trends.
• Ability to analyse sales data and track performance metrics.

Responsibilities

• Oversee and drive sales performance in the designated area.
• Plan and launch new products effectively.
• Train and prepare Pharmaceutical Sales Representatives (PSRs).
• Develop and maintain relationships with key purchase officers.

Skills

Sales Management

Communication

Leadership

Analytical Skills

Education

Graduate with a science background

Job description

About the Company

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000+ employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities and a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further and to build the future.

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose‑driven, future‑ready and sustainable. Our aim is to reach over 1.5 bn+ patients worldwide by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfill our potential and maintain our integrity and transparency.

Dr Reddy’s maintains a work environment that is free from discrimination and is an equal opportunity employer. We are committed to employ and nurture a qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law in the country we operate in. We treasure every talent and recognise merit and diversity in our organization.

Job Summary

We are seeking an experienced and proactive Area Sales Manager to oversee and drive sales performance in the designated area. The ideal candidate will be responsible for achieving area sales targets through effective preparation of Pharmaceutical Sales Representatives (PSRs), including tour planning and doctor‑product matrix development. Additionally, the Area Sales Manager will play a pivotal role in formulating new product launch strategies, conducting Retailer Chemist Prescription Audit (RCPA), and ensuring the sales force is well‑prepared and continuously performing.

Roles & Responsibilities

• On‑the‑job coaching on brand strategy, regular engagement with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs), and implementation of strategic initiatives for doctors, hospitals, and areas.
• Planning the launch of new products, designing and implementing effective sales plans on a weekly basis, developing quarterly input planners for each PSR, training PSRs on product brand strategies, updating the team on product knowledge, and crafting a comprehensive doctor‑product matrix.
• Updating communication strategies in accordance with market trends, reviewing and approving travel sponsorships, and adhering to MCI guidelines and company policies.
• Establishing and maintaining relationships with purchase officers in hospitals to facilitate streamlined operations and maximise sales opportunities.
• Conducting pre‑launch Retailer Chemist Prescription Audit (RCPA) with chemists, gathering competitor information, assessing doctor potential, training PSRs for effective product launches, and conducting post‑launch reviews for necessary course corrections.
• Collecting and maintaining comprehensive data from various professional associations, monitoring and mapping the availability of doctors in the territory, and providing necessary support and updates to the Regional Sales Manager (RSM) and Head Office (HO).
• Developing detailed implementation plans for new strategy initiatives based on provided guidelines, gathering and analysing results and feedback from the team, and focusing on strategies for particular successful products in hospitals, guided by insights from doctors and PSRs.
• Performing goal setting, conducting performance appraisals, and providing on‑the‑job coaching for team members, identifying their training needs and delivering necessary training on new processes. Mentoring team members on effective detailing, communication, influencing, and relationship building to enhance team retention and performance.

Qualifications

• Educational qualification – Graduate with a science background.
• Minimum work experience – 7–10 years in Sales & Marketing, including 4–5 years as a sales manager.
• Technical Skills
  • Basic understanding of the pharmaceutical industry, market trends, competitors and customer needs.
  • Ability to set clear goals, provide guidance and track team performance.
  • Ability to analyse sales data, track performance metrics and generate reports to measure the effectiveness of sales strategies.
  • Basic computer knowledge.
• Behavioral Skills
  • Excellent communication and interpersonal skills.
  • Efficient leadership and good collaboration.
  • Strong analytical and problem‑solving abilities.
  • Strong decision‑making skills.
  • Capability to build and leverage relationships.

Additional Information

About the Department

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast‑growing organisation with double‑digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti‑allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

• Personalised learning and development opportunities.
• Joining and relocation support.
• Family support including maternity and paternity benefits.
• Medical coverage for employees and their families.
• Life coverage for employees.

Our Work Culture

We foster an environment of empathy, dynamism and innovation. People are at the core of our journey, and we support each other through an enabling environment that nurtures individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can achieve great results.

Equal Employment Opportunity

We are an equal opportunity employer and encourage a diverse workforce. No discrimination based on any protected characteristic is tolerated.

Application Information

For more details, please visit our career website at https://careers.drreddys.com/#!/