Area Sales Manager

Lenskart; Raipur; On-site; INR 1,100,000 - 1,900,000; Full time

Job summary

Lenskart in Raipur, India seeks an Area Manager to drive end-to-end performance across a defined geography, overseeing 12–15 stores, building strong frontline teams, and delivering consistent customer experience. The role requires sharp business acumen, people leadership at scale, and the ability to operate independently in a fast-paced environment, using data-led reviews to identify growth opportunities.

MBA/PGDM or B.E./B.Tech from a Tier 1 institution is preferred, with experience managing

Qualifications

• MBA/PGDM or B.E./B.Tech from a Tier 1 institution.
• Experience in operations, sales, or business management at scale.
• Experience managing multiple locations or distributed teams.

Responsibilities

• Deliver revenue, productivity, and profitability targets for 12–15 stores.
• Drive performance through data-led reviews, insights, and action planning.
• Identify local growth opportunities and implement market-specific initiatives.
• Ensure consistent execution of standards and processes across locations.
• Lead large frontline teams (50–150) and drive retention and capability development.
• Embed a customer-first culture and track feedback for continuous improvement.
• Manage priorities with tight timelines and ensure governance via reviews.

Skills

P&L Ownership

Data-Driven Leadership

Scale Management

Execution Intensity

Structured Decision-Making

Stakeholder Alignment

Education

MBA / PGDM

B.E. / B.Tech

Job description

Role Summary

We are looking for a high-ownership business leader to drive end-to-end performance across a defined geography. The Area Manager will be responsible for delivering business results, building strong frontline teams, and ensuring consistent execution and customer experience across multiple stores in the defined geographies.

This role requires strong business acumen, people leadership at scale, and the ability to operate independently in a fast-paced, dynamic environment.

What You Will Own

Business Performance

• Deliver revenue, productivity, and profitability targets for the assigned stores in a cluster (12-15 stores)
• Drive performance through data-led reviews, insights, and action planning
• Identify local growth opportunities and execute market-specific initiatives

Operational Excellence

• Ensure consistent execution of operational standards and processes across locations
• Drive efficiency, compliance, and service quality
• Monitor key metrics and proactively resolve performance gaps

People Leadership

• Lead large, distributed frontline teams through strong performance management and coaching (50+ individuals)
• Build a high-performance culture focused on accountability and results
• Drive manpower productivity, capability development, and retention

Customer Experience

• Embed a customer-first culture across the area
• Track customer feedback and service indicators, and drive continuous improvement

Execution & Governance

• Manage multiple priorities and deliver outcomes within tight timelines
• Ensure strong governance through structured reviews, audits, and reporting
• Collaborate effectively with cross-functional teams to drive business initiatives

Education

• MBA / PGDM or B.E. / B.Tech from a Tier 1 institution.

Experience

• 310 years of experience in operations, sales, or business management roles
• Experience managing multiple locations, territories, or a distributed workforce
• Background in high-scale, consumer-facing industries preferred

Key Competencies

• P&L Ownership: Drives end-to-end performance of a geography/business unit with full accountability.
• Data-Driven Leadership: Uses analytics to inform decisions and unlock growth.
• Scale Management: Leads and develops large frontline teams (50–150) to deliver consistent results
• Execution Intensity: Translates strategy into disciplined, on-ground delivery under constraints.
• Structured Decision-Making: Applies rigorous problem-solving and strong business judgement.
• Stakeholder & Customer Alignment: Influences cross-functional partners while championing customer experience.

Why This Role

This is an opportunity to lead a large-scale operation, build high-impact teams, and drive measurable business outcomes while working in a fast-growing, performance-driven environment.