Area Sales Manager

Svan Global Consultancy; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Svan Global Consultancy is seeking an experienced professional to drive B2B sales in Pune. The role involves building growth plans, developing business through customer engagement, and managing technical discussions. Preferred candidates have 8-15 years of experience with Metal Working Fluids or similar.

Ability to manage dealer performance and engage with senior teams is essential. The position requires a target-driven attitude and readiness for travel across key industrial markets in Maharashtra.

Qualifications

• 8-15 years of B2B sales and business development experience.
• Strong exposure to Metal Working Fluids or Industrial Lubricants.
• Proven ability to manage dealers and distributors.

Responsibilities

• Build and execute a regional growth plan for customers.
• Drive new business development through meetings and discussions.
• Lead product demonstrations and customer trials.

Skills

B2B sales

Business development

Technical product discussions

Negotiation skills

Product launches

Job description

Role & responsibilities

• Build and execute a focused regional growth plan for direct customers and channel partners.
• Drive new business development through prospecting, customer meetings, technical discussions and closures.
• Strengthen dealer and distributor performance through structured reviews, follow-ups and market coverage.
• Lead product demonstrations, premium product launches and customer trials with a value-selling approach.
• Manage sales targets, pipeline movement and 3, 6 and 9-month forecasts with strong commercial discipline.
• Improve pricing, conversion quality, stock availability and customer engagement across assigned markets.
• Prepare effective customer presentations, value stories and solution-led discussions for key accounts.
• Track competitor activity, customer needs, regulatory changes and market opportunities for sharper execution.

Preferred candidate profile

• 8-15 years of relevant B2B sales and business development experience in industrial products or consumables.
• Strong exposure to Metal Working Fluids, Industrial Lubricants or closely allied technical product categories.
• Proven ability to manage dealers, distributors, direct customers, trials, negotiations and sales closures.
• Comfortable engaging with purchase, production, maintenance, plant and senior management teams.
• Based in Pune or open to Pune, with readiness to travel across key Maharashtra industrial markets.
• Professional, presentable, target-driven and capable of building credibility through technical and commercial discussions.