Area Sales Manager

IIFL Home Finance Ltd.; NTR; On-site; INR 900,000 - 1,800,000; Full time

Job summary

IIFL Home Finance Ltd. in India seeks a dynamic leader to drive growth and portfolio quality across branches. You will set sales strategy, expand market presence, and strengthen relationships with clients, builders, and developers through direct connectors.

Lead, develop, and coach high-performing teams while ensuring regulatory compliance and customer-centric culture. By monitoring portfolio health, market dynamics, and performance, you will contribute to sustainable growth and a competitive

Qualifications

• Experience leading multiple branches/teams.
• Strong knowledge of local markets and builder/developer tie-ups.
• Proven leadership and motivation skills.
• Excellent communication, presentation, and negotiation abilities.

Responsibilities

• Achieve sales targets for assigned locations.
• Drive market penetration and expand into new markets.
• Develop and nurture long-term client relationships with builders/developers and channel partners.
• Ensure timely customer service and compliance with policies.
• Mentor and motivate the sales and branch leadership team.
• Recruit and retain high-performing teams with low attrition.
• Monitor portfolio quality and coordinate with credit and risk teams.
• Implement sales processes across branches.

Skills

Branch leadership

Market knowledge

People management

Communication and negotiation

Action-oriented

Portfolio risk management

Performance analytics

MS Office proficiency

Education

Graduate / Postgraduate in Business or Finance

Tools

MS Office (Excel, PowerPoint, MIS tools)

Job description

Job Purpose

The role is accountable for drivingbusiness growth and portfolio quality across the assigned branches. It entailsleading sales strategy and execution, expanding market presence, andstrengthening client, and builder/developer relationships through Direct teamconnectors. The incumbent will build and develop high-performing teams,ensure compliance with regulatory and organizational standards, and foster aculture of customer-centricity. By closely monitoring business performance,portfolio health, and market dynamics, the role contributes to sustainablegrowth and competitive advantage in the region.

Key Responsibilities

• Achieve sales targets for the assigned locations
• Drive consistent market penetration and identifynew markets and avenues for expansion.
• Develop and nurture long-term clientrelationships to generate repeat business, while managing, connectors,DSA, andbuilder/developer tie-ups.
• Ensure timely customer service delivery,resolution of client queries, and strict compliance with policies andregulatory guidelines.
• Lead, mentor, and motivate Relationship Manager/ Resident Manager / Sales Manager / Branch Manager to achieve businessobjectives.
• Recruit, groom, and retain high-performing teamswith minimal attrition, while conducting regular training and performancereviews.
• Monitor delinquency levels and portfolioquality, working closely with credit, risk, and operations teams to ensuresmooth loan disbursements.
• Implement sales processes effectively across assignedbranches.
• Ensuring adherence to compliance anddocumentation standards.
• Conduct with branch teams as required andsupport them in presentation and selling skills.
• Provide accurate market intelligence oncompetitors, products, and customer needs to senior management.
• Prepare and share regular reports on salesperformance, client engagement, and market insights.

Required Qualifications andSkills

• Proven track record of leading multiple branches/teams
• Strong knowledge of local markets, builder tie-ups,and channel partner ecosystem.
• Strongleadership, people management, and motivational skills.
• Excellentcommunication, presentation, and negotiation abilities .
• High motivation, self-starter attitude, and bias foraction in a high-performance environment.
• Ability tomanage PL, portfolio quality, and risk at the area level
• Strong analyticalskills to track performance and drive profitability.
• Proficiency in MS Office (Excel, PowerPoint, MIStools)

Educational Qualifications

Minimum: Graduate/ Postgraduate in Business, Finance, or related field