Area Sales Manager

Brand Nourish; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Brand Nourish is seeking a performance-driven sales professional in Kolkata, India to lead and manage primary and secondary sales targets across the territory. The role focuses on planning, monitoring, and executing market strategies, with accountability for merchandising, promotions, and field training of the sales team.

The candidate will analyze market data, drive distributor health, and ensure stock availability while coordinating with central teams to maintain competitive intelligence and

Responsibilities

• Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
• Efficient utilization of man days through beat plan for SO and TSI.
• Plan and review sales effectiveness on daily, weekly, monthly, quarterly and annual basis.
• Effective execution of Go To Market strategy.
• Conducting category & market wise analysis & designing action plan to drive sales.
• Supervising sales promotion, retailing & merchandising activities.
• Responsible for managing, training & mentoring sales officers & acting as super trainer for TSI.
• Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
• Distribution network expansion to drive sales growth and regular checking of distributors financial health and NOC on monthly basis.
• Efficient stock management at distributor points & handling C&FA.
• Responsible for managing claim settlement for the assigned territory and sharing sales tracking reports with the RSM/ZSM.
• Effective implementation of sales management system and ensuring adherence.
• Tracking competition and sharing market intelligence with the central team on desired frequencies.

Job description

Company Name- Brand Nourish

Roles And Responsibilites

1. 1. Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
2. 2. Efficient utilization of man days through creation and monitoring of beat plan for SO and TSI.
3. 3. Plan and review sales effectiveness on daily, weekly, monthly, quarterly and annual basis.
4. 4. Effective execution of Go To Market strategy.
5. 5. Conducting category & market wise analysis & designing action plan to drive sales.
6. 6. Supervising sales promotion, retailing & merchandising activities.
7. 7. Responsible for managing, training & mentoring sales officers & acting as super trainer for TSI.
8. 8. Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
9. 9. Distribution network expansion to drive sales growth and regular checking of distributors financial health and NOC on monthly basis.
10. 10. Efficient stock management at distributor points & handling C&FA.
11. 11. Responsible for managing claim settlement for the assigned territory and sharing sales tracking reports with the RSM/ZSM.
12. 12. Effective implementation of sales management system and ensuring adherence.
13. 13. Tracking competition and sharing market intelligence with the central team on desired frequencies.