Area Sales Manager

Euro India Fresh Foods; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Euro India Fresh Foods is looking for a Sales Manager in Mumbai to drive sales growth and manage key retail relationships. The successful candidate will develop and execute sales strategies while ensuring compliance with company policies.

Key responsibilities include negotiating promotional plans, monitoring product visibility, and analyzing market trends. This role demands strong leadership skills to coach and manage sales teams effectively. Candidates should have a proven track record in sales within the retail sector.

Responsibilities

• Drive sales growth and achieve targets across the assigned territory.
• Manage relationships with key modern trade accounts.
• Ensure effective implementation of sales strategies and marketing initiatives.
• Monitor product availability and shelf placement.
• Negotiate commercial terms and promotional plans with retail partners.

Job description

Roles & Responsibilities

• Drive sales growth and achieve primary and secondary sales targets across the assigned territory.
• Manage and develop relationships with key modern trade accounts, including supermarkets, hypermarkets, and organized retail chains.
• Ensure effective implementation of sales strategies, promotional activities, and trade marketing initiatives.
• Monitor product availability, assortment, visibility, and shelf placement to maximize sales opportunities.
• Negotiate commercial terms, promotional plans, and annual business agreements with retail partners.
• Analyze sales performance, market trends, competitor activities, and customer insights to identify growth opportunities.
• Coordinate with distributors and supply chain teams to ensure optimal stock availability and minimize out-of-stock situations.
• Track and manage trade spends, promotional budgets, and return on investment (ROI) of sales activities.
• Lead, coach, and monitor the performance of sales executives, merchandisers, and distributor sales teams.
• Ensure compliance with company policies, pricing guidelines, and retail execution standards.
• Conduct regular market visits and business reviews with customers to strengthen partnerships and improve execution.
• Prepare sales forecasts, monthly business plans, and management reports.
• Collaborate with marketing, finance, and category teams to execute new product launches and growth initiatives.
• Resolve customer concerns and maintain high service levels to enhance retailer satisfaction.