Area Sales Manager

EB Food and Beverage; Kolkata; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

EB Food and Beverage is seeking an Area Sales Manager based in the Greater Kolkata Area. The role focuses on achieving sales targets, expanding distribution, and boosting brand visibility with distributors and key retailers.

You will plan strategies, oversee merchandising, and coordinate with internal teams for supply and marketing support. The ideal candidate has proven area sales experience in F&B or FMCG, strong relationship-building and negotiation skills, and the ability to analyze market

Qualifications

• Proven experience in area or territory sales management, preferably in the food and beverage or FMCG sector.
• Strong skills in relationship-building, negotiation, and account management with distributors and retail partners.
• Ability to analyze sales data, market trends, and competitor activity to develop effective sales plans.
• Effective communication and presentation skills, with the ability to collaborate across cross‑functional teams.
• High level of self‑motivation, integrity, and ownership, with readiness to travel extensively within the Greater Kolkata Area.
• Good understanding of local markets, channels (general trade, modern trade), and retail operations.
• Proficiency in basic office software (e.g., Excel, PowerPoint, email) for reporting and planning.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent is an advantage.
• Prior experience leading or mentoring field sales representatives is a plus.
• Ability to work in a fast‑paced environment and meet deadlines and targets consistently.

Responsabilités

• Drive distribution and achieve sales targets in the Greater Kolkata Area.
• Plan and execute sales strategies; visit market outlets; ensure proper product placement and merchandising.
• Manage distributors and key retail partners; prepare regular sales reports and market insights for management.
• Forecast demand and coordinate with internal teams for supply and marketing support.
• Prepare regular sales reports and market insights for management.

Connaissances

Relationship building

Negotiation

Account management

Sales data analysis

Market trends analysis

Competitor activity analysis

Communication skills

Presentation skills

Travel readiness

Local market understanding

MS Office

Leadership / mentoring field sales

Adaptability to fast-paced environment

Formation

Bachelor’s degree in Business/Marketing or related field

MBA or equivalent advantage

Outils

Excel

PowerPoint

Description du poste

Company Description EB Food and Beverage is a growing organization in the food and beverage sector, focused on delivering high-quality products and reliable service to customers across diverse markets. The company emphasizes strong relationships with distributors, retailers, and end consumers to build sustainable market presence and brand loyalty. EB Food and Beverage values performance, integrity, and collaboration, providing team members with opportunities to take ownership of their markets and drive business growth. The culture supports continuous improvement, data-driven decision-making, and customer-centric strategies, making it a strong environment for sales professionals to develop their careers.

Role Description The Area Sales Manager is a full-time, on-site role based in the Greater Kolkata Area. This position is responsible for achieving sales targets, driving distribution, and increasing brand visibility within the assigned territory. Day-to-day activities include managing and supporting distributors and key retail partners, planning and executing sales strategies, monitoring performance metrics, and identifying new business opportunities. The Area Sales Manager will visit market outlets regularly, ensure proper product placement and merchandising, and oversee promotional activities. The role also involves forecasting demand, coordinating with internal teams for supply and marketing support, managing route plans, and preparing regular sales reports and market insights for management.

Qualifications

• Proven experience in area or territory sales management, preferably in the food and beverage or FMCG sector.
• Strong skills in relationship-building, negotiation, and account management with distributors and retail partners.
• Ability to analyze sales data, market trends, and competitor activity to develop effective sales plans.
• Effective communication and presentation skills, with the ability to collaborate across cross‑functional teams.
• High level of self‑motivation, integrity, and ownership, with readiness to travel extensively within the Greater Kolkata Area.
• Good understanding of local markets, channels (general trade, modern trade), and retail operations.
• Proficiency in basic office software (e.g., Excel, PowerPoint, email) for reporting and planning.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent is an advantage.
• Prior experience leading or mentoring field sales representatives is a plus.
• Ability to work in a fast‑paced environment and meet deadlines and targets consistently.