Area Sales Manager

Fresca Foods Pvt. Ltd.; Farrukhabad; On-site; INR 480,000 - 900,000; Full time

Benefits offered by this job

Best IN THE Industries

Job summary

Fresca Foods Pvt. Ltd. is seeking a dynamic Territory Sales Manager for the Beverage Sales department. The role focuses on executing coverage and distribution plans, driving daily, weekly, and monthly sales activities, and building strong distributor relationships in the assigned territory.

You will lead a team of Area Sales Officers/Area Sales Executives, set PJPs, and ensure timely reporting and market execution as per the annual plan. Strong leadership and FMCG exposure are essential.

Qualifications

• UG degree in any specialization and MBA/PGDM
• FMCG sales experience preferred
• Strong leadership and communication skills

Responsibilities

• Appointment of town wise distributors, stockists and super stockists
• Achieve primary and secondary targets town-wise and market-wise
• Establish coverage and distribution objectives for all sales officers
• Establish PJPs for all sales officers
• Appoint distributors and distributor salesmen to meet sales objectives
• Conduct weekly and monthly review meetings to assess SO efficiency
• Coordinate with RSM to execute marketing and brand activities in territory
• Execute market contact plans and report to RSM/GM-Sales
• Implement the training calendar in the region
• Ensure timely processing of distributor and salesman claims
• Focus on Traditional Channels to build distribution and volumes
• Provide regular market updates to supervisor on opportunities
• Maintain budgeted manpower in the territory
• Fill vacancies in the territory with RSM/HR support
• Address consumer/trade issues promptly to maintain territory hygiene
• Conduct six-month distributor review meetings

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability and resilience

Building relationships

Negotiation

Analytical and problem-solving

Customer relationship management

Education

UG degree (Any Graduate)

MBA/PGDM

Job description

Role & Responsibilities

Job Description

DEPARTMENT: Beverage Sales

REPORTING:-
FUNCTIONAL : RSM
ADMINISTRATIVE : RSM

REPORTEES:-
DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

1. 1. Appointment of town wise/area wise distributors / stockiest / super stockiest.
2. 2. Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
3. 3. Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
4. 4. Establish PJPs for all the sales officers
5. 5. Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
6. 6. Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
7. 7. Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
8. 8. Conduct review meetings on weekly and monthly basis and review the efficiency
   of your SOs and report to RSM
9. 9. Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
10. 10. Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
11. 11. Implement the agreed training calendar in your region
12. 12. Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
13. 13. Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
14. 14. Regularly up-date your immediate supervisor on all market developments and opportunities
15. 15. Ensure that you maintain the budgeted manpower in your territory across the year
16. 16. Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
17. 17. Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
18. 18.. Conduct once in six-month distributor meeting to review business progress and build relationship
    

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH:

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries

Best IN THE Industries