Area Sales Manager

Mahindra Group; Khordha; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Mahindra Group in India seeks an Automotive Sales Manager to lead Retail Sales initiatives across the E-T-B-R funnel, including enquiry generation, test drives, and bookings. You will ensure data accuracy in DMS, plan monthly sales targets, and drive digital tools adoption to maximise conversion rates.

The role emphasizes dealer relationship management, market acumen, and ACM of working capital, with focus on stock aging and territorial optimization in a fast-paced automotive environment.

Qualifications

• Core Automotive Sales or FMCG sales background required.
• Experience of 3–8 years in sales roles.
• Proven track record of achieving retail targets.

Responsibilities

• Retail Sales - manage end-to-end sales process (Enquiry, Test Drive, Booking, Retail).
• Plan and execute activations for enquiry generation and improve CVR.
• Ensure quality and accuracy of Test Drive and Booking data in DMS.
• Drive dealer market inventory management and aging stock reduction.
• Coordinate Digital Conversion initiatives to maximize CVR (TDAA, PVA, BSH, VR).

Skills

Consumer Focus

Manpower Management

Dealer Relationship Management

Market Acumen

Sales Planning

Capability Building

Territory Coverage Optimization

Working Capital Management

Credit Management

Education

MBA

Post Graduate Diploma in Mgmt

Job description

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

• Consumer FMCG / Food
• Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

System Generated Core Skills

• Credit Management
• Consumer Focus
• Manpower Management
• Dealer Relationship Management
• Manpower Planning
• Market Acumen
• Sales Planning
• Capability Building

System Generated Secondary Skills

• Capability Building
• Change Management
• Consultative Selling
• Statutory Compliance
• Designing Customer Experience
• Financial Management
• Identifying Customer Needs
• Market Intelligence
• Order Management
• Performance Management
• Product Knowledge & Application
• Product Knowledge - Hybrid Vehicle
• Territory Coverage Optimization
• Working Capital Management