Area Sales Manager

Mahindra Group; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Mahindra Group in Hyderabad is seeking an experienced Retail Sales leader to manage E-T-B-R activities, test drives, bookings, and retail planning to achieve targets. The role emphasizes digital conversion tools like TDAA, PVA, BSH, VR and tablets to maximize CVR and requires strong dealer relationship management.

You will focus on manpower planning, training, and incentive-based motivation to drive performance while ensuring data accuracy and robust activations for enquiry generation.

Qualifications

• MBA; Post Graduate Dip in Mgmt.

Responsibilities

• Retail sales management and enquiry generation through E-T-B-R activations.
• Ensure quality/authenticity of bookings and achieve retail targets.
• Improve CVR through digital tools and showroom initiatives.
• Plan manpower productivity and identify training needs.
• Forecast for N+1 month and manage aging stock through liquidation strategies.

Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship Management

Manpower Planning

Market Acumen

Sales Planning

Capability Building

Education

MBA

Post Graduate Dip in Mgmt

Job description

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

• Consumer FMCG / Food
• Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

System Generated Core Skills

• Credit Management
• Consumer Focus
• Manpower Management
• Dealer Relationship Management
• Manpower Planning
• Market Acumen
• Sales Planning
• Capability Building

System Generated Secondary Skills

• Capability Building
• Change Management
• Consultative Selling
• Statutory Compliance
• Designing Customer Experience
• Financial Management
• Identifying Customer Needs
• Market Intelligence
• Order Management
• Performance Management
• Product Knowledge & Application
• Product Knowledge - Hybrid Vehicle
• Territory Coverage Optimization
• Working Capital Management