Area Sales Manager

Topgear Footwears Pvt Ltd; Kanpur, Lucknow; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Topgear Footwears Pvt Ltd in Kanpur is seeking a dynamic Sales Leader to drive distributor networks and expand retail presence across East UP. You will be responsible for achieving monthly, quarterly, and annual targets while strengthening ties with distributors and retailers through regular market visits.

This role demands strong communication, leadership, and negotiation skills, plus deep knowledge of local footwear markets and pricing strategies.

Qualifications

• Effective communication and ability to influence stakeholders.
• Proven leadership and team management experience.
• Strong problem-solving for distributor & market issues.
• Extensive field mobility in Bihar including Tier 2 & 3 cities.
• Knowledge of local distribution networks in East UP and customer preferences.
• Awareness of footwear products and pricing strategies.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets as assigned by the company.
• Develop and manage distributor network; appoint new distributors and strengthen relationships.
• Ensure smooth order placement and timely payment collections from distributors.
• Build and maintain strong connections with retailers through regular market visits.
• Lead, train, and guide the sales team (sales officers & trainees) under their supervision to achieve desired results.
• Gather market intelligence on competitors activities, pricing, schemes, and new product launches.
• Focus on timely collections from distributors.
• Ensure timely submission of daily/weekly/monthly reports to management.

Skills

Strong communication

Leadership

Negotiation

Market intelligence

Problem-solving

Mobility across Bihar & East UP

Self-motivated/target-driven

Tools

Mobile apps

Sales reporting software

Job description

Role & responsibilities

Achieve monthly, quarterly, and annual sales targets as assigned by the company.

• Develop and manage a strong distributor network:
• Appoint new distributors.
• Strengthen relationships with existing distributors.
• Ensure smooth order placement and timely payment collections from distributors.
• Build and maintain strong connections with retailers through regular market visits.
• Lead, train, and guide the sales team (sales officers & trainees) under their supervision to achieve desired results.
• Gather market intelligence on competitors activities, pricing, schemes, and new product launches.
• Focus on timely collections from distributors.
• Ensure timely submission of daily/weekly/monthly reports to management.

Preferred candidate profile

Required Skills & Abilities:

• Strong communication skills with the ability to influence and convince.
• Effective leadership and team management abilities.
• Strong problem-solving skills to resolve distributor and market issues promptly.
• High field activity & mobility within Bihar, including Tier 2 & Tier 3 cities.
• Excellent negotiation skills for closing deals with distributors and retailers.
• Basic knowledge of technology tools such as mobile apps, sales reporting software,
• Self-motivated and target-driven mindset.

Mandatory Market Knowledge (Specific to East UP ):

• In-depth knowledge of local distribution networks in East UP
• Awareness of footwear wholesalers, retailers, and market behavior.
• Understanding of customer preferences and seasonal demand trends (monsoon, wedding seasons, etc.).

Mandatory Footwear Industry Knowledge:

• Knowledge of product segments like Hawai Chappals, Sandals, PU Footwear, EVA Products, etc.
• Basic understanding of raw material costs and pricing structure.
• Awareness of competing footwear brands and their market strategies.