Area Sales Manager

Perfora; India; On-site; INR 335,000 - 670,000; Full time

Job summary

Perfora in India is seeking a dynamic Sales Manager to drive monthly primary and secondary targets, develop distributor networks, and expand retail reach. You will lead the sales team, ensure product visibility, and optimize merchandising and in-store execution.

Key responsibilities include market coverage planning, tracking distributor performance, launching new products, and timely reporting to achieve business objectives. Prior experience in FMCG sales is preferred.

Job description

Job Description:

Key Responsibilities / KRA:

• Achieve monthly primary and secondary sales targets.

• Develop and manage distributor networks.

• Drive outlet expansion and improve retail reach.

• Ensure effective beat planning and market coverage.

• Lead and manage the sales team.

• Ensure product visibility, merchandising and in-store execution.

• Monitor distributor performance, stock availability and outstanding payments.

• Conduct regular market visits and competitor tracking.

• Drive new product launches and promotional activities.

• Ensure timely reporting and achievement of business objectives.

Requirements: