Area Sales Manager

VARUN BEVERAGES LIMITED; India; On-site; INR 800,000 - 1,100,000; Full time

Job summary

VARUN BEVERAGES LIMITED seeks an energetic sales professional to drive market development and achieve annual volume/value targets in the assigned territory. You will add new outlets, improve SKU variety, and ensure product availability across channels.

The role requires coordinating with stakeholders to align stock with regional plans, tracking competitor activity, and coaching the field team to hit business objectives. A strong emphasis on execution and process adherence is essential.

Qualifications

• Experience in field sales and market development in beverage sectors.
• Ability to monitor stock and coordinate with distributors.
• Capability to train and coach field executives to meet targets.

Responsibilities

• Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
• Add new outlets which should contribute to achieving annual volume/value targets
• Drive sales volumes of Focus of the Month products and increase the Unique SKU count in outlets and ensure product range availability
• Plan deployments/redeployments of resources to optimize Cooler/Rack productivity
• Collaborate with stakeholders to align stock requirements with regional plans
• Track competitor activity and counter strategies to increase market share
• Regularly monitor distributor stock levels and ensure stock availability
• Identify issues via periodic visits and troubleshoot accordingly
• Adhere to processes to avoid pending claims/settlements with partners
• Support team development through coaching and weekly/monthly planning meetings

Skills

Market knowledge

Distributor management

Team development

Job description

Job Description:

Accountabilities Scope of work

Sales Volume

• Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
• Add new outlets which should contribute to achieving annual volume/value targets

Market Execution

• Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
• Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region

Market Knowledge

• Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share

Distributor Management

• Regularly monitor the stock levels at the distributors and ensure availability of stock
• Identify and trouble shoot issues by conducting periodic visits

Cost Control

• Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners

Development of team

• Understands the business issues and support the team to resolve in a timely manner.
• Monitor and train the CEs, provide support and coach the team on driving the business objectives.
• Identify the key talents, help them nurture and enhance capability to take up more responsibilities.
• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.