Area Sales Manager

Mahindra & Mahindra Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Mahindra And Mahindra Ltd. is seeking a sales professional with a background in Automotive or FMCG to drive enquiry generation, test drives, bookings, and retail activations. You will coordinate with dealers to maximize CVR and ensure data accuracy in DMS and CRM systems.

The role focuses on retail targets, managing plan and performance, and leveraging digital tools to improve conversion. Required 3–8 years of core automotive or FMCG sales experience; MBA or PGDM preferred.

Qualifications

• MBA or Post Graduate Diploma in Management preferred.
• 3-8 years of core Automotive or FMCG sales experience.

Responsibilities

• Generate enquiries and manage test drives, bookings, and retail activations to hit targets.
• Ensure quality and authenticity of booking data; maintain accuracy in DMS data and CRM systems.
• Drive digital adoption (TDAA, PVA, BSH, VR) to improve CVR and showroom performance.

Education

MBA; Post Graduate Dip in Mgmt

Job description

Select how often (in days) to receive an alert:

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years