Area Sales Manager

Mahindra & Mahindra Limited; Khordha; On-site; INR 600,000 - 800,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Odisha seeks a Retail Sales professional to manage E-T-B-R processes and drive activation plans for enquiry generation.

You will ensure quality of test drives, maintain accurate booking data in DMS, and work towards achieving retail targets with a focus on improving CVR through digital tools like TDAA, PVA, BSH, VR. You should have 3–8 years in core automotive or FMCG sales, and an MBA or PGDM.

Qualifications

• 3–8 years in core automotive or FMCG sales.
• MBA or PGDM preferred.
• Experience in sales activation and enquiry conversion is desirable.

Responsibilities

• Manage E-T-B-R processes from enquiry to booking to retail.
• Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drives from all enquiry sources.
• Achieve retail targets and ensure accuracy of DMS data (VDN vs Retail).
• Improve CVR and promote digital tools: TDAA, PVA, BSH, VR.

Skills

Automotive Sales

FMCG Sales

CVR Improvement

Digital Tools Adoption

Enquiry Management

Education

MBA

PGDM

Job description

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years