We are looking for an aggressive, field-driven, and result-oriented Area Sales Manager (ASM) based in Hyderabad to spearhead our sales operations across Telangana and Andhra Pradesh.
In this regional leadership role, you will be responsible for driving primary and secondary sales, expanding our distributor and wholesale network, and dominating retail shelf space for our pen brands across key markets in both states.
Key Responsibilities:
- Channel & Distributor Management: Appoint, manage, and evaluate Super Stockists, distributors, and wholesale dealers across major hubs in Telangana and Andhra Pradesh.
- Retail Expansion: Drive aggressive retail penetration into stationery stores, general trade outlets, and modern retail counters to maximize brand availability and visibility.
- Team Leadership: Hire, train, and supervise a field team of Sales Officers (SOs), Territory Sales Incharges (TSIs). Conduct regular joint field work across AP and TS to coach and mentor the team.
- Target Achievement: Ensure monthly, quarterly, and annual volume and revenue targets (primary & secondary sales) are consistently met or exceeded across both states.
- Trade Schemes & Visibility: Execute regional trade marketing schemes, seasonal offers, and point-of-sale visibility campaigns to boost impulse buying of pens.
- Market Intelligence: Monitor competitor activities, pricing strategies, new product launches, and regional market trends, providing timely feedback to management.
- Outstanding & Hygiene: Manage credit limits, ensure timely payment collections from distributors, and maintain healthy inventory rotations.
Desired Candidate Profile:
- Education: Graduate / MBA in Marketing or related field.
- Experience: 15 to 20 years of hardcore channel sales / general trade experience, preferably from the Stationery, FMCG industries, managing multi-state or large territory operations.
- Key Skills: Strong existing network of stationery/general trade distributors and wholesalers across Telangana and Andhra Pradesh, excellent negotiation skills, and a data-driven approach.
- Languages: Fluency in Telugu and English is mandatory; Hindi is an added advantage.