Area Business Manager

Seneca Foods; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Seneca Foods in Hyderabad seeks an Area Business Manager (ABM) to lead Modern Trade, Premium Trade and General Trade across the city. You will direct store visits, manage key accounts, drive sales growth, and coordinate with distributors to deliver revenue and distribution targets.

The role involves leading field salesmen, setting daily and monthly targets, ensuring planogram compliance and in-store visibility, and expanding premium retail presence.

Qualifications

• 3–15 years of experience in FMCG, Food, Nutrition, Wellness, Consumer Healthcare or related industries.
• Experience handling Modern Trade, Premium Trade, General Trade or Key Accounts.
• Strong understanding of retail sales and distributor networks.
• Prior experience managing field salesmen/MRs is preferred.
• Excellent communication, negotiation and relationship-management skills.
• Strong field orientation and willingness to travel extensively within Hyderabad.
• Target-driven, commercially sharp and comfortable working independently.
• Candidates with experience in premium FMCG, health & wellness, food products or consumer brands will be preferred.
• Must have a valid two-wheeler and be comfortable with daily market visits.

Responsibilities

• Manage and grow Modern Trade, Premium Trade and key retail accounts across Hyderabad.
• Regularly visit stores to monitor sales, stock availability, visibility, pricing and merchandising.
• Develop relationships with store managers, purchase teams and category managers.
• Drive product listings, new store openings and expansion across retail chains.
• Manage and supervise salesmen/MRs working across assigned areas.
• Set daily and monthly targets for the field team and track performance.
• Ensure proper product placement, planogram compliance and in-store visibility.
• Monitor distributor inventory, secondary sales, collections and replenishment.
• Identify new retail opportunities and onboard premium stores and outlets.
• Conduct regular market visits and competitor analysis.
• Prepare sales reports, forecasts and market updates for management.
• Ensure execution of schemes, promotions and trade offers.
• Achieve monthly distribution, sales and revenue targets.

Skills

Field sales

Distributor networks

Retail sales

Account management

Travel readiness

Job description

Area Business Manager Modern Trade & Premium Trade

Location: Hyderabad
Department: Sales
Experience: 315Years
Employment Type: Full-time

Role Overview

We are looking for a driven Area Business Manager (ABM) to lead our Modern Trade, Premium Trade and General Trade business across Hyderabad.

The role involves direct store visits, key-account management, sales growth, merchandising, distributor coordination and supervision of field salesmen. The candidate will be responsible for building strong retail presence and delivering revenue and distribution targets.

Key Responsibilities

• Manage and grow Modern Trade, Premium Trade and key retail accounts across Hyderabad.
• Regularly visit stores to monitor sales, stock availability, visibility, pricing and merchandising.
• Develop relationships with store managers, purchase teams and category managers.
• Drive product listings, new store openings and expansion across retail chains.
• Manage and supervise salesmen/MRs working across assigned areas.
• Set daily and monthly targets for the field team and track performance.
• Ensure proper product placement, planogram compliance and in-store visibility.
• Monitor distributor inventory, secondary sales, collections and replenishment.
• Identify new retail opportunities and onboard premium stores and outlets.
• Conduct regular market visits and competitor analysis.
• Prepare sales reports, forecasts and market updates for management.
• Ensure execution of schemes, promotions and trade offers.
• Achieve monthly distribution, sales and revenue targets.

Preferred Candidate Profile

• 3–15 years of experience in FMCG, Food, Nutrition, Wellness, Consumer Healthcare or related industries.
• Experience handling Modern Trade, Premium Trade, General Trade or Key Accounts.
• Strong understanding of retail sales and distributor networks.
• Prior experience managing field salesmen/MRs is preferred.
• Excellent communication, negotiation and relationship-management skills.
• Strong field orientation and willingness to travel extensively within Hyderabad.
• Target-driven, commercially sharp and comfortable working independently.
• Candidates with experience in premium FMCG, health & wellness, food products or consumer brands will be preferred.
• Must have a valid two-wheeler and be comfortable with daily market visits.

Key Performance Indicators

• Monthly sales and revenue achievement
• New outlet and account acquisition
• Distribution and numeric reach
• Store productivity
• Stock availability
• Visibility and merchandising execution
• Field-team productivity
• Secondary sales growth

Ideal Candidate:

A hands-on sales professional who can open accounts, grow existing stores, manage a field team and personally drive execution in the market.