Area Sales Manager- General Trade

McNROE Consumer Products Pvt Ltd; Ghaziabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

McNROE Consumer Products Pvt Ltd is seeking a dynamic General Trade leader to drive the GT business for a defined geography in line with ABP objectives and to develop and manage the distribution network.

You will lead sales targets, plan beat schedules, review performance, and mentor field teams to achieve sustained growth while monitoring distributor health and market intelligence.

Qualifications

• The role requires GT sales leadership experience and ability to manage a distribution network.
• Strong analytical and people management skills are essential.
• Experience in Go To Market execution and field team mentoring is preferred.

Responsibilities

• Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
• Efficient utilization of man days through beat plan for SO and TSI.
• Plan and review sales effectiveness daily, weekly, monthly, quarterly and annually.
• Execute Go To Market strategy effectively.
• Conduct category & market analysis and design action plans to drive sales.
• Manage, train & mentor sales officers and act as super trainer for TSI.
• Evaluate and measure performance of territory, major towns, distributors and outlets for sales growth.
• Expand distribution network and monitor distributors’ financial health and NOC monthly.
• Manage claim settlements for the territory and share sales reports with RSM/ZSM.
• Implement sales management system and ensure adherence.
• Track competitors and share market intelligence with central team regularly.

Skills

Sales management

Team leadership

Go To Market

Market analysis

Distributor management

Training & mentoring

Performance evaluation

Distribution expansion

Job description

The role holder is responsible for driving the General Trade Business for given geographical area in line with the ABP while being responsible for developing and managing distribution network.

Role Responsibilities

• Assigning & tracking of Primary and Secondary sales targets to team and review periodically.
• Efficient utilization of man days through creation and monitoring of beat plan for SO and TSI.
• Plan and review sales effectiveness on daily, weekly, monthly, quarterly and annual basis.
• Effective execution of Go To Market strategy.
• Conducting category & market wise analysis & designing action plan to drive sales.
• Responsible for managing, training & mentoring sales officers & acting as super trainer for TSI.
• Evaluate and measure performance of territory, major towns, distributors and key outlets in terms of sales growth.
• Distribution network expansion to drive sales growth and regular checking of distributor’s financial health and NOC on monthly basis.
• Responsible for managing claim settlement for the assigned territory and sharing sales tracking reports with the RSM/ZSM.
• Effective implementation of sales management system and ensuring adherence.
• Tracking competition and sharing market intelligence with the central team on desired frequencies.