Area Sales Executive - General Trade

AWL Agri Business Ltd; Ahmednagar; On-site; INR 500,000 - 750,000; Full time

Job summary

AWL Agri Business Ltd in Maharashtra is seeking a field sales professional to drive Sales & Distribution in the Ahmednagar region. The role relies on the company-developed CD network and active field sales force to achieve planned volumes and ensure strong product visibility.

The candidate will map routes, manage distributors, monitor performance, handle distributor claims, and implement schemes to boost primary and secondary sales while expanding outlet presence.

Qualifications

• MBA in Marketing or equivalent preferred
• Experience in FMCG distribution and route-to-market
• Strong analytical and negotiation skills
• Ability to work in Ahmednagar/ Maharashtra market

Responsibilities

• Measure potential of territory
• List all FMCG outlets (use TSI, PSRs/DSMs for listing)
• Classification of outlets
• Make Route maps for optimum coverage
• Retailing / Wholesaling
• Manage distributors performance
• Distributor claims handling
• Achieving primary and secondary targets
• Short-listing and recommendation of distributors
• Reporting & resolving of grievances and consumer complaints
• Implementing & settlement of schemes
• Product availability, visibility and Merchandising
• Distributor salesmen, SR and TSI activity monitoring
• To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point
• Opening new outlets and its monitoring
• Planning and utilization of BTL budgets
• Reporting of competitors activities

Skills

Territory management

Distributor management

Route mapping

Retail/Wholesaling

Brand distribution

Education

MBA in Marketing

Job description

Role & responsibilities

Ensuring Sales & Distribution as per Business plan with the help of company developed CD network and field sales

force in the designated area. Achievement of planned volumes & distribution for various brands through effective

product availability & visibility. Maintain and develop distribution system.

Responsibilities

1. Measure potential of territory
   
   
   
   1. List all FMCG outlets (use TSI, PSRs/DSMs for listing).
   
   
   2. Classification of outlets.
   
   
   
   


2. Make Route maps for optimum coverage.


3. Retailing / Wholesaling.


4. Manage distributors performance


5. Distributor claims handling


6. Achieving primary and secondary targets.


7. Short-listing and recommendation of distributors.


8. Reporting & resolving of grievances and consumer complaints.


9. Implementing & settlement of schemes


10. Product availability, visibility and Merchandising


11. Distributor salesmen, SR and TSI activity monitoring


12. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.


13. Opening new outlets and its monitoring.


14. Planning and utilization of BTL budgets.


15. Reporting of competitors activities.

Preferred candidate profile

Post graduation shall be required - MBA into Marketing is preferred