Area Sales Manager- Ghaziabad

RSPL Group; Ghaziabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

RSPL Group is seeking a results-driven sales professional to drive sales growth, expand distribution and lead a field sales team in the Uttar Pradesh region. The role focuses on achieving primary and secondary targets, optimizing stock management, and executing promotional campaigns.

You will appoint and develop distributors, monitor KPIs, and ensure market penetration with strong merchandising and customer relationship skills.

Qualifications

• Drive primary and secondary sales targets.
• Appoint and develop distributors/business partners.
• Expand distribution reach and outlet coverage.
• Lead, coach, and develop the sales team.
• Execute trade schemes and promotional activities.
• Monitor competition and market trends.
• Resolve distributor and retailer concerns.
• Prepare forecasts and maintain inventory levels.

Responsibilities

• Drive sales growth and market execution in the assigned territory.
• Achieve volume and value growth, and ensure product-wise target achievement.
• Grow distributor productivity and manage stock for efficiency.
• Expand distribution, improve market penetration and beat plan adherence.
• Coach field sales teams through visits and training.
• Implement marketing campaigns and merchandising standards.
• Track market intelligence and identify opportunities.
• Ensure customer satisfaction and timely complaint resolution.

Job description

JOB PURPOSE

Drive sales growth, distribution expansion, market execution, and team performance in the assigned territory while achieving business objectives.

KEY RESPONSIBILITIES (KRAs) & KPIs

1. Sales Achievement

Achieve primary and secondary sales targets.

Drive volume and value growth.

Ensure product-wise target achievement.

KPIs

• Primary Sales %
• Secondary Sales %
• Volume Growth %
• Value Growth %
• Target Achievement %

2. Distributor / Business Partner Management

Appoint and develop distributors/business partners.

Ensure profitability, stock management, and operational efficiency.

Resolve claims within defined timelines.

KPIs

• Distributor Productivity
• New Appointments
• Claims Closure TAT
• ROI
• Outstanding Recovery %

3. Distribution Expansion & Market Coverage

Expand distribution reach and outlet coverage.

Improve market penetration and product availability.

Ensure beat plan adherence.

KPIs

• Numeric Distribution
• New Outlet Addition
• Product Availability %
• Market Coverage %
• Beat Compliance %

4. Team Management & Capability Development

Lead, coach, and develop the sales team.

Conduct field visits and on-the-job training.

Drive productivity and engagement.

KPIs

• Team Productivity
• Coaching Days
• Training Completion %
• Attrition %
• Performance Scores

5. Trade & Marketing Execution

Execute trade schemes and promotional activities.

Ensure merchandising and visibility standards.

Support marketing campaign implementation.

KPIs

• Scheme Compliance %
• Merchandising Compliance %
• Program Effectiveness
• Visibility Score

6. Market Intelligence & Competition Tracking

Monitor competition, pricing, and market trends.

Identify business opportunities.

Provide actionable market insights.

KPIs

• Market Intelligence Reports
• Opportunity Identification
• Competitive Tracking

7. Customer Satisfaction & Complaint Resolution

Resolve distributor and retailer concerns.

Maintain strong customer relationships.

Improve service levels.

KPIs

• Complaint Resolution TAT
• Distributor Satisfaction
• Retailer Engagement Score

8. Sales Planning & Inventory Management

Prepare forecasts and business plans.

Maintain optimum inventory levels.

Minimize stock-outs and improve stock rotation.

KPIs

• Forecast Accuracy %
• Stock Availability %
• Inventory Compliance
• Stock-out Incidents