Area Sales Manager

VARUN BEVERAGES LIMITED; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

VARUN BEVERAGES LIMITED in Dadri, Uttar Pradesh, is seeking a dynamic Sales Leader to drive secondary value through market development and outlet expansion. You will oversee cooler/rack deployments, SKU expansion, and distributor health to meet annual targets.

You will lead a large team, orchestrate cross-functional collaboration with region leaders, and leverage sales automation tools to optimize performance and trade spend productivity. Strong financial and analytical skills are essential.

Qualifications

• Strong leadership and experience managing large teams.
• Proven track record in Sales Operations and market execution.
• Excellent interpersonal skills to build strategic distributor/customer links.
• Customer-centric approach to doing business.
• Strong commercial experience across Sales, GTM, Marketing and Finance.
• Collaborative with regional leaders to represent territory needs.
• Solid financial skills to evaluate impact of business levers.
• Analytical mindset to analyze events/data for performance optimization.
• Natural coach to develop unit teams.

Responsibilities

• Deliver secondary value targets by developing the market in the assigned territory.
• Add new outlets contributing to annual volume/value targets.
• Drive cooler/rack productivity by planning deployments based on governance protocols.
• Increase Unique SKU count and ensure chilled product availability.
• Achieve trade spends productivity targets.
• Conduct periodic distributor health checks and troubleshoot issues.
• Coach CEs through one-on-one training.
• Monitor progress via Weekly Commitments and Monthly planning meetings using execution planning tools.

Skills

Leadership

Sales Operations

Interpersonal skills

Customer centric

Commercial experience

Collaboration

Financial skills

Analytical skills

Coaching

Salesforce automation

Tools

Salesforce CRM

Job description

Job Description:

Primary Roles & Accountabilities

• Deliver Secondary Value target by developing market in the assigned territory

• Add new outlets which should contribute to achieving annual volume/value targets

• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

• Increase the Unique SKU count in the outlet and ensure chilled Product range availability

• Achieve trade spends productivity targets

• Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management

• Coach CEs through Work *with and One on One & Training

• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner

Skill/Attributes/Work Experience:

• Strong Leadership skills, experience managing larger teams

• Towering strength in Sales Operation and a passion for Market Execution

• Strong Inter-personal skills to build strategic wiring with Distributors /Customers

• Customer Centric mentality and approach to conducting business

• Strong Commercial experience ( Sales, GTM, Marketing, Finance)

• Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders

• Strong financial skills to drive / evaluate impact of various business levers

• Analytical skills – able to analyse events / data to optimize performance

• Natural inclination to build capability / Be the Head Coach for the unit team

• Well versed in Sales Force Automation

Requirements: