Area Sales Manager

Varun Beverages; India; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Varun Beverages in India is seeking a dynamic sales leader to drive market expansion in the Greater Noida territory. You will oversee a large team, implement GTM strategies, and ensure chilled product availability through strong distributor relationships.

You will monitor weekly commitments and monthly plans, coach field staff, and optimize trade spends while leveraging SFA tools to improve productivity and performance across channels.

Qualifications

• Strong leadership with experience managing larger teams.
• Towering strength in Sales Operations and Market Execution.
• Excellent collaboration with distributors and customers.
• Customer-centric approach to business.
• Strong financial, analytical, and KPI-driven mindset.

Responsibilities

• Deliver secondary value by expanding market in the assigned territory.
• Add new outlets to meet annual volume/value targets.
• Drive cooler/rack productivity through resource deployment.
• Increase Unique SKU count and ensure chilled product range.
• Coach CEs through one-on-one coaching and training.
• Monitor progress in weekly and monthly planning meetings.

Skills

Leadership

Distributor management

Sales operations

Market execution

Analytical skills

Coaching

Sales force automation

Education

Any Graduate

Tools

Sales Force Automation

Job description

Deliver Secondary Value target by developing market in the assigned territory

Add new outlets which should contribute to achieving annual volume/value targets

Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

Increase the Unique SKU count in the outlet and ensure chilled Product range availability

Achieve trade spends productivity targets

Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management

Coach CEs through Work *with and One on One & Training

Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner

Skill/Attributes/Work Experience:

Strong Leadership skills, experience managing larger teams

Towering strength in Sales Operation and a passion for Market Execution

Strong Inter-personal skills to build strategic wiring with Distributors /Customers

Customer Centric mentality and approach to conducting business

Strong Commercial experience ( Sales, GTM, Marketing, Finance)

Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders

Strong financial skills to drive / evaluate impact of various business levers

Analytical skills – able to analyse events / data to optimize performance

Natural inclination to build capability / Be the Head Coach for the unit team

Well versed in Sales Force Automation

Job Info

• Job Identification 2802
• Degree Level Any Graduate
• Job Schedule Full time
• Locations Varun Beverages Ltd, Greater Noida, , Uttar Pradesh, 201306, IN (On-site)