Area Sales Manager

Bata India Ltd.; Chennai District, Delhi, Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bata India Ltd. is seeking an Area Sales Manager to lead sales across multiple locations including Mumbai, Chennai, Bangalore, Hyderabad, and others. The role focuses on driving revenue growth, monitoring key KPIs, and ensuring top-tier store operations and customer experience.

You will mentor Store Managers and frontline staff, optimize inventory and costs, and implement promotional campaigns to maximize profitability and brand impact across the retail network.

Responsibilities

• Drive sales performance and achieve revenue targets across assigned COCO/FOFO stores.
• Monitor and improve key retail KPIs including UPT, ASP, Conversion %, ATV, and Productivity.
• Ensure efficient store operations, compliance, and superior customer experience.
• Analyze P&L statements and drive profitability through cost optimization and EBITDA improvement.
• Lead, coach, and develop Store Managers and frontline teams to enhance performance and engagement.
• Control inventory health, minimize shrinkage, and ensure stock accuracy across stores.
• Review business performance through regular MIS, audits, and action planning.
• Execute VM standards, promotions, and brand initiatives to maximize sales opportunities.

Job description

Area Sales Manager

(Multiple Locations Mumbai/Chennai/Bangalore/Hyderabad/Kerala/Delhi/Rajasthan/Madhya Pradesh/Uttar Pradesh/Punjab/West Bengal)Role & responsibilities:

Drive sales performance and achieve revenue targets across assigned COCO/FOFO stores.

Monitor and improve key retail KPIs including UPT, ASP, Conversion %, ATV, and Productivity.

Ensure efficient store operations, compliance, and superior customer experience.

Analyze P&L statements and drive profitability through cost optimization and EBITDA improvement.

Lead, coach, and develop Store Managers and frontline teams to enhance performance and engagement.

Control inventory health, minimize shrinkage, and ensure stock accuracy across stores.

Review business performance through regular MIS, audits, and action planning.

Execute VM standards, promotions, and brand initiatives to maximize sales opportunities.